Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 141

Marketing Marketing Digital Internet and Software Development 141

Just Creative

MARCH 22, 2020

Whatever the case may be, when these monumental years roll around, brands tend to go all out and try to outdo each other in terms of advertising, coming up with even more elaborate campaigns than usual. In the sphere of digital marketing, there are plenty of tactics that are already working well this year. And it works.

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Marketing Marketing Digital Production 247

Inkbot Design

AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 104

Marketing Marketing Digital Internet and Software Development 104

Template Monster

MAY 19, 2023

The field of Internet advertising is undergoing a sea change as a result of the advent of artificial intelligence. From customer profiling to targeted communications, AI in digital marketing has the potential to completely transform the advertising sector. Smart and precise advertising targeting. Personalization.

Marketing 97

Marketing Marketing Digital Internet and Software Development 97

Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

Marketing 71

Marketing Marketing Digital Brand 71

Inkbot Design

MAY 17, 2022

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. With the addition of artificial intelligence , this year’s trends have led to a more digital environment.

Marketing 136

Marketing Marketing Digital Advertising 136

Inkbot Design

JULY 9, 2023

Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

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Advertising Advertising Self-employed Digital 94

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

Marketing 148

Marketing Marketing Brand Branding 148

Inkbot Design

OCTOBER 9, 2023

PPC Advertising: Boost Your Business with Pay-Per-Click Marketing If you're in the business of online advertising , chances are good that you've heard of pay-per-click (PPC) advertising. This digital marketing model lets advertisers pay a fee each time their ads get clicked. What Is PPC Advertising?

Advertising 91

Advertising Advertising Marketing Marketing 91

Inkbot Design

NOVEMBER 15, 2022

How To Get Started With Digital Marketing Automation. Digital Marketing Automation is a process that integrates all forms of marketing, advertising, and technology to generate and analyse leads, leads, and more leads. You can save time, money, and effort by automating your online marketing.

Marketing 115

Marketing Marketing Digital Media 115

Inkbot Design

MAY 27, 2024

The Magic of a Brand Video Marketing Strategy Have you ever seen a mind-blowingly fantastic video? This is what a successful brand video marketing strategy is made of. Serious thought must be given to crafting each idea with creativity and even video marketing wizardry. 86% of businesses use videos as a core marketing tool.

Marketing 81

Marketing Marketing Brand Branding 81

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. What are Advertising Campaigns?

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Advertising Advertising Marketing Marketing 115

Inkbot Design

MAY 20, 2024

Advertising Text: Captivating Copy That Converts Ad phrases and slogans placed on ads, websites, and products are expressions of great intellect. Superficially, promotional text may appear plain, but this is not the case; skillfully crafted words can be the most effective weapon in a marketer’s arsenal.

Advertising 77

Advertising Advertising Arts and Crafts Self-employed 77

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 86

Digital Brand Branding Media 86

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 84

Marketing Marketing Media Brand 84

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to their doorstep. What is Direct Mail Marketing?

Marketing 94

Marketing Marketing Digital Coding 94

Canny

AUGUST 3, 2021

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

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Marketing Marketing Media Graphic Design 148

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. How to market on Instagram? Utilise free IG marketing tools.

Marketing 137

Marketing Marketing Media Brand 137

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 73

Marketing Marketing Media Advertising 73

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do. But, are you marketing those values effectively?

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

Advertising 79

Advertising Advertising Marketing Marketing 79

UX Collective

SEPTEMBER 1, 2021

Illustration: Denis Novikov Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too many. Where do we go from there?

Advertising 135

Advertising Advertising Digital Brand 135

Inkbot Design

FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

Advertising 69

Advertising Advertising Marketing Marketing 69

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 79

Marketing Marketing Brand Branding 79

Inkbot Design

JUNE 15, 2023

Unleashing the Power of Lead Scoring in Digital Marketing In today's rapidly changing digital landscape, more is needed to generate leads for your business. That's where lead scoring comes into play, a strategy that might be your secret weapon in conquering the ever-competitive digital world. That's old news.

Marketing 94

Marketing Marketing Digital Programming 94

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 143

Marketing Marketing Brand Branding 143

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 88

Marketing Marketing Publication Media 88

Inkbot Design

DECEMBER 15, 2023

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so crucial for effective advertising ? This comprehensive guide examines the key reasons.

Advertising 98

Advertising Advertising Brand Branding 98

Inkbot Design

OCTOBER 13, 2022

Branding in the Digital Age: Where's the Value? Branding is an essential part of the modern marketing world. When a consumer identifies a product or service with a brand, they form a relationship with the brand and the products or services it represents. In the digital age, branding is a lot easier than ever before.

Digital 136

Digital Brand Branding Marketing 136

Inkbot Design

MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

Marketing 79

Marketing Marketing Publication Publishing 79

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. The key for marketers is tapping into those advantages.

Advertising 90

Advertising Advertising Digital Media 90

Inkbot Design

SEPTEMBER 12, 2022

What Digital Marketing Skills Are Important for Web 3.0 are the three waves of technological innovation that have affected marketing throughout this period. It truly is the fulfilment of a marketer's fantasy. The Metaverse is an environment that spans both the physical and digital worlds. and the Metaverse?

Marketing 89

Marketing Marketing Digital Advertising 89

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. They use these platforms efficiently to promote their products and services to a broader audience.

Media 104

Media Marketing Marketing Brand 104

Inkbot Design

MAY 18, 2024

Sales and Marketing: How to Drive Business Growth Hey, guys! Exactly, sales and marketing! This is where the sales force and marketers come in as superheroes, spreading the word and convincing people to buy your product or service. Understanding the Marketing Mavens What is marketing?

Marketing 72

Marketing Marketing Production Media 72