Inkbot Design

JULY 9, 2023

Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

Advertising 87

Advertising Advertising Self-employed Digital 87

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 77

Marketing Marketing Media Brand 77

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 67

Marketing Marketing Media Advertising 67

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. How to market on Instagram? Utilise free IG marketing tools.

Marketing 132

Marketing Marketing Media Brand 132

Inkbot Design

OCTOBER 6, 2023

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. Importance of Typography in Advertising An advertisement's visual impact is about much more than simply which font you choose. That’s not bad for some letters on a page.

Advertising 83

Advertising Advertising Typography Fonts 83

Inkbot Design

DECEMBER 15, 2023

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so crucial for effective advertising ? This comprehensive guide examines the key reasons.

Advertising 96

Advertising Advertising Brand Branding 96

Inkbot Design

FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

Advertising 64

Advertising Advertising Marketing Marketing 64

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 77

Marketing Marketing Brand Branding 77

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do. But, are you marketing those values effectively?

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

MARCH 12, 2024

What Is Personalised Marketing? Strategy, Examples & Trends Personalised marketing is a strategic approach that tailors campaigns and promotions to individual consumers based on data-driven insights and customer segmentation. Consumers expect and value personalisation in marketing efforts. That's our promise.

Marketing 98

Marketing Marketing Advertising Advertising 98

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 82

Marketing Marketing Publication Media 82

Inkbot Design

DECEMBER 29, 2022

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 109

Marketing Marketing Advertising Advertising 109

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. So, it was an unusual proof of the failure of the product! Design ethics has two things.

Marketing 67

Marketing Marketing Media Brand 67

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. That's the power of direct mail marketing, a tried and true method that has stood the test of time. What is Direct Mail Marketing?

Marketing 89

Marketing Marketing Digital Coding 89

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 135

Marketing Marketing Digital Internet and Software Development 135

Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

Digital 92

Digital Marketing Marketing Art 92

Inkbot Design

SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

Advertising 72

Advertising Advertising Marketing Marketing 72

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 139

Marketing Marketing Brand Branding 139

Inkbot Design

OCTOBER 20, 2023

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. Display advertising serves various purposes, including enhancing brand visibility , driving website traffic, and generating leads or conversions.

Advertising 74

Advertising Advertising Banners Brand 74

Inkbot Design

DECEMBER 27, 2023

Learn Digital Marketing: The Complete Guide for Beginners Digital marketing has revolutionised how businesses promote their products and services. This comprehensive guide will teach you how to learn digital marketing to grow your business. Why Learn Digital Marketing?

Marketing 73

Marketing Marketing Digital Media 73

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

Marketing 69

Marketing Marketing Brand Branding 69

Inkbot Design

FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Video content marketing uses video across various platforms to promote a brand, product, or service.

Marketing 81

Marketing Marketing Media Advertising 81

Noupe

FEBRUARY 12, 2024

Are you a seller and want to sell your products faster and smarter than others? During the process, you might face several challenges while promoting and delivering your products or services to customers. No wonder selling goods and services is challenging for everyone in today’s competitive market.

Production 117

Production Marketing Marketing Media 117

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. They use these platforms efficiently to promote their products and services to a broader audience.

Media 102

Media Marketing Marketing Brand 102

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. To capitalise on video marketing, brands need a strategic approach considering their business goals, target audience, content formats, optimisation best practices, and more. than all cable TV networks combined.

Marketing 79

Marketing Marketing Arts and Crafts Brand 79

Inkbot Design

APRIL 27, 2022

Top 10 Instagram Advertising Tactics That Work. Instagram advertising isn’t easy to master, but there are several ways to approach it. Over the past few years, there has been an explosion of interest in Instagram advertising. This is an excellent way to create an interest in your product. The sky is the limit.

Advertising 87

Advertising Advertising Media Production 87

Inkbot Design

JULY 29, 2022

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan. Business owners who use direct mail marketing are more successful than those who don't. This is because people find direct mail more reliable and effective than other forms of advertising. These businesses include product manufacturers and service providers.

Advertising 59

Advertising Advertising Marketing Marketing 59

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? One of the biggest concerns for new business owners is the startup costs of production.

Marketing 104

Marketing Marketing Programming Production 104

UX Collective

SEPTEMBER 1, 2021

User Experience and UI Design may be the future of the advertising agency, with businesses worldwide expected to spend trillions on digital transformation projects. In comparison, they’ll be spending a relatively humble $600 billion on advertising. Where do we go from there? UX is the face of service design.

Advertising 122

Advertising Advertising Digital Brand 122

Template Monster

MAY 19, 2023

The field of Internet advertising is undergoing a sea change as a result of the advent of artificial intelligence. From customer profiling to targeted communications, AI in digital marketing has the potential to completely transform the advertising sector. Smart and precise advertising targeting. Personalization.

Marketing 97

Marketing Marketing Digital Internet and Software Development 97

Inkbot Design

DECEMBER 7, 2022

Benefits of 2D & 3D Animated Videos in Advertising. Brands use various means to promote their services or products. Marketing strategies evolve and change continuously. If not a real-life edited video, brands can choose to market their resources in fictional forms, which include 2D and 3D animations.

Advertising 72

Advertising Advertising Animation Marketing 72

Inkbot Design

AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 100

Marketing Marketing Digital Internet and Software Development 100

Inkbot Design

OCTOBER 7, 2023

20+ Effective Affiliate Marketing Strategies for Success Affiliate marketing has become popular for bloggers, influencers, and website owners to earn revenue by promoting products or services. With the right strategies, you can build a successful affiliate marketing side business or make it your full-time income source.

Marketing 68

Marketing Marketing Networking Production 68

Inkbot Design

OCTOBER 7, 2023

Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.

Marketing 67

Marketing Marketing Media Advertising 67

Inkbot Design

MAY 17, 2022

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. Small to mid-sized business owners struggle to adapt to shifting consumer behaviour while digital marketers embrace the chance.

Marketing 134

Marketing Marketing Digital Advertising 134