Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

Marketing 67

Marketing Marketing Digital Brand 67

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 137

Marketing Marketing Digital Internet and Software Development 137

Noupe

MAY 26, 2022

Digital marketing is a spreading buzz and a new profession in marketing and on the internet as well. Everybody is now a part of digital marketing and everyone wants to be a digital marketing expert or want to be a part of digital marketing. What is Digital Marketing?

Marketing 116

Marketing Marketing Digital Brand 116

Inkbot Design

AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 101

Marketing Marketing Digital Internet and Software Development 101

Inkbot Design

NOVEMBER 15, 2022

How To Get Started With Digital Marketing Automation. Digital Marketing Automation is a process that integrates all forms of marketing, advertising, and technology to generate and analyse leads, leads, and more leads. You can save time, money, and effort by automating your online marketing.

Marketing 110

Marketing Marketing Digital Media 110

Template Monster

MAY 19, 2023

From customer profiling to targeted communications, AI in digital marketing has the potential to completely transform the advertising sector. Machine learning's ability to sift through mountains of data and draw conclusions about consumer habits makes it a must-have for marketers soon. Personalization. Data analysis.

Marketing 97

Marketing Marketing Digital Internet and Software Development 97

Inkbot Design

MAY 17, 2022

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. With the addition of artificial intelligence , this year’s trends have led to a more digital environment.

Marketing 135

Marketing Marketing Digital Advertising 135

Inkbot Design

MAY 26, 2023

Melding Website Design and Digital Marketing for Unbeatable Success Are you ready for a transformational journey that bridges the gap between jaw-dropping website design and highly effective digital marketing ? Remarkably, 97% of consumers turn to the web to gather product information before purchasing.

Marketing 102

Marketing Marketing Digital Arts and Crafts 102

Canny

AUGUST 3, 2021

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

Marketing 148

Marketing Marketing Media Graphic Design 148

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to their doorstep. What is Direct Mail Marketing?

Marketing 90

Marketing Marketing Digital Coding 90

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. How to market on Instagram? Utilise free IG marketing tools.

Marketing 133

Marketing Marketing Media Brand 133

Inkbot Design

MARCH 20, 2023

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

Advertising 123

Advertising Advertising Digital Marketing 123

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 78

Marketing Marketing Media Brand 78

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 81

Digital Brand Branding Media 81

Inkbot Design

APRIL 28, 2024

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? However, creative packaging goes beyond beauty; it is a vital marketing tool that can significantly affect buying decisions. That is the power of creative packaging design.

Packaging Design 65

Packaging Design Production Brand Branding 65

Inkbot Design

JUNE 15, 2023

Unleashing the Power of Lead Scoring in Digital Marketing In today's rapidly changing digital landscape, more is needed to generate leads for your business. That's where lead scoring comes into play, a strategy that might be your secret weapon in conquering the ever-competitive digital world. That's old news.

Marketing 89

Marketing Marketing Digital Programming 89

Inkbot Design

OCTOBER 5, 2022

Why User Experience Matters in Digital Marketing. When your brand customer base grows, digital marketing becomes more critical. There is a direct connection between user experience and digital marketing. Marketing campaigns are just the beginning, but they don't end there. Content is vital to UX.

Marketing 52

Marketing Marketing Digital Internet and Software Development 52

UX Collective

JUNE 1, 2023

Most digital designers today are participating in some form of “continuous design”– iteratively improving and scaling a post-launch product — yet this is not reflected in the most common models that we use to describe the design process. I found myself straddling two era’s of design.

Production 85

Production Digital Internet and Software Development Consulting 85

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. So, it was an unusual proof of the failure of the product! Design ethics has two things.

Marketing 68

Marketing Marketing Media Brand 68

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 140

Marketing Marketing Brand Branding 140

Inkbot Design

MAY 7, 2024

13 Web Developer Apps That Will Boost UX Productivity Do you need help to stay up to date with the newest omnichannel UX trends? The key here is to embrace the newest technology on the market. Take Amazon, for example; when each user logs on, the site design shifts to present the best product recommendations for their tastes.

Production 74

Production Adobe Templates Web Design 74

Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. Magazine ads – Glossy, full-page ads with high production value in monthly niche publications. It is often localised. Local TV – In specific metro areas.

Advertising 81

Advertising Advertising Digital Entertainment 81

Graphic Design Junction

SEPTEMBER 18, 2023

Are you considering a career in product design or product management? Product Design is the process through which designers create attractive visuals for products both digital and physical, while Product Management looks at the entirety of any given product’s life cycle.

Product Management 105

Product Management Production Arts and Crafts Manufacturing 105

Noupe

FEBRUARY 12, 2024

Are you a seller and want to sell your products faster and smarter than others? During the process, you might face several challenges while promoting and delivering your products or services to customers. No wonder selling goods and services is challenging for everyone in today’s competitive market.

Production 117

Production Marketing Marketing Media 117

UX Collective

JULY 24, 2023

Think inside the box: How accessibility shapes digital product design How constraints ignite creativity, spark innovation, and why accessibility is a uniquely effective constraint everyone should embrace. Let’s see how!

Production 82

Production Digital Self-employed Arts and Crafts 82

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

Marketing 70

Marketing Marketing Brand Branding 70

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 68

Marketing Marketing Media Advertising 68

Inkbot Design

JANUARY 24, 2024

Product Thinking: The Mindset Driving Successful Products Product thinking is emerging as a crucial skill for building great digital products in the modern technology landscape. With consumers demanding exceptional digital experiences , having a product-focused mindset can give companies an edge.

Production 52

Production Marketing Marketing Publication 52

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. If you’re a marketing professional, you already understand the importance of connecting with your target audience. If you’re a marketing professional, you already understand the importance of connecting with your target audience.

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

JANUARY 6, 2024

Designing For Print Vs Digital: The Differences The debate between print and digital design has raged for years. What key differences must designers consider with emerging new technologies when creating physical print mediums versus digital platforms? Print products rely on the CMYK (cyan, magenta, yellow, black) colour format.

Digital 85

Digital Print Layout Arts and Crafts 85

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. Logo design tools on the market range from: Canva: User-friendly drag-and-drop templates to customise a logo with images, shapes, and fonts. Free basic package.

Marketing 76

Marketing Marketing Brand Branding 76

Noupe

FEBRUARY 9, 2022

Digital marketing plays an extremely vital role in developing the reliability and trustworthiness of a brand. You need to strategize your digital marketing plan for spreading brand awareness. . The logo of a brand in the online market is so important in forming a reputation. Digital Marketing is Important.

Marketing 109

Marketing Marketing Digital Brand 109

Inkbot Design

APRIL 27, 2022

4 Digital Marketing Techniques For Growing Your Brand. In this day and age, digital marketing is essential to the success of any brand or business. 1 – Combine SEO With Your Content Marketing. But without content like blogs, articles, web pages, and product descriptions, it can’t work independently.

Marketing 85

Marketing Marketing Digital Brand 85

Inkbot Design

JULY 9, 2023

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? How you package your product can make or break its success in the market. Did you know that 64% of consumers try a new product simply because the packaging catches their eye?

Packaging Design 143

Packaging Design Production Brand Branding 143

Noupe

JANUARY 3, 2024

Everything, and everyone, is fast-paced, making it a struggle for many marketing departments to keep up with rapidly changing market trends and audience demands. However, agile marketing is ready to make sure you are not running behind competitors. We will also explore agile marketing methodologies to look out for.

Marketing 114

Marketing Marketing Production Digital 114

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. What colour practices work best digitally?

Marketing 71

Marketing Marketing Brand Branding 71