Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

Marketing 68

Marketing Marketing Digital Brand 68

Just Creative

MARCH 22, 2020

Whatever the case may be, when these monumental years roll around, brands tend to go all out and try to outdo each other in terms of advertising, coming up with even more elaborate campaigns than usual. In the sphere of digital marketing, there are plenty of tactics that are already working well this year. And it works.

Marketing 247

Marketing Marketing Digital Production 247

Inkbot Design

AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 102

Marketing Marketing Digital Internet and Software Development 102

Template Monster

MAY 19, 2023

The field of Internet advertising is undergoing a sea change as a result of the advent of artificial intelligence. From customer profiling to targeted communications, AI in digital marketing has the potential to completely transform the advertising sector. Smart and precise advertising targeting. Personalization.

Marketing 97

Marketing Marketing Digital Internet and Software Development 97

Inkbot Design

MAY 17, 2022

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. With the addition of artificial intelligence , this year’s trends have led to a more digital environment.

Marketing 135

Marketing Marketing Digital Advertising 135

Inkbot Design

OCTOBER 9, 2023

PPC Advertising: Boost Your Business with Pay-Per-Click Marketing If you're in the business of online advertising , chances are good that you've heard of pay-per-click (PPC) advertising. This digital marketing model lets advertisers pay a fee each time their ads get clicked. What Is PPC Advertising?

Advertising 88

Advertising Advertising Marketing Marketing 88

Inkbot Design

DECEMBER 30, 2023

How to Start a Digital Marketing Agency Starting a digital marketing agency can be an exciting and rewarding entrepreneurial journey. As more businesses realise the power of digital marketing, the demand for these services continues to skyrocket. The global digital marketing industry will grow to $1.2

Agency 79

Agency Marketing Marketing Digital 79

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 80

Marketing Marketing Brand Branding 80

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to their doorstep. What is Direct Mail Marketing?

Marketing 91

Marketing Marketing Digital Coding 91

Design Beep

SEPTEMBER 30, 2022

If you constantly run out of energy, time, and ideas for marketing your business or brand, it might be time to hire a digital marketing agency. A digital marketing campaign can impact not only your bottom line but also your image as well. Content marketing. Branding and design. Social media campaigns.

Agency 96

Agency Marketing Marketing Digital 96

Inkbot Design

JULY 9, 2023

Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

Advertising 90

Advertising Advertising Self-employed Digital 90

Inkbot Design

NOVEMBER 15, 2022

How To Get Started With Digital Marketing Automation. Digital Marketing Automation is a process that integrates all forms of marketing, advertising, and technology to generate and analyse leads, leads, and more leads. You can save time, money, and effort by automating your online marketing.

Marketing 111

Marketing Marketing Digital Media 111

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 82

Digital Brand Branding Media 82

Inkbot Design

SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

Advertising 75

Advertising Advertising Marketing Marketing 75

Canny

AUGUST 3, 2021

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

Marketing 148

Marketing Marketing Media Graphic Design 148

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 79

Marketing Marketing Media Brand 79

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 69

Marketing Marketing Media Advertising 69

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

Advertising 115

Advertising Advertising Marketing Marketing 115

Inkbot Design

JUNE 15, 2023

Unleashing the Power of Lead Scoring in Digital Marketing In today's rapidly changing digital landscape, more is needed to generate leads for your business. That's where lead scoring comes into play, a strategy that might be your secret weapon in conquering the ever-competitive digital world. That's old news.

Marketing 90

Marketing Marketing Digital Programming 90

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. How to market on Instagram? Utilise free IG marketing tools. Here's how!

Marketing 134

Marketing Marketing Media Brand 134

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

Marketing 69

Marketing Marketing Media Brand 69

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do. So, how can you design an effective marketing campaign that reflects your company’s values?

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. The key for marketers is tapping into those advantages.

Advertising 86

Advertising Advertising Digital Media 86

UX Collective

SEPTEMBER 1, 2021

Illustration: Denis Novikov Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too many. Where do we go from there?

Advertising 123

Advertising Advertising Digital Brand 123

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Inkbot Design

SEPTEMBER 12, 2022

What Digital Marketing Skills Are Important for Web 3.0 are the three waves of technological innovation that have affected marketing throughout this period. It truly is the fulfilment of a marketer's fantasy. The Metaverse is an environment that spans both the physical and digital worlds. and the Metaverse?

Marketing 85

Marketing Marketing Digital Advertising 85

Inkbot Design

AUGUST 16, 2023

Exploring Digital Marketing Salaries: Unveiling Trends and Opportunities Digital marketing has become indispensable to any successful business strategy in today's fast-paced age. This surge in demand has led to lucrative salaries for digital marketing professionals, especially in major tech and business hubs.

Marketing 51

Marketing Marketing Digital Media 51

Shillington

DECEMBER 14, 2022

You currently work as a Digital Marketing Officer at the Art Gallery Society of NSW , as well as freelance on the side. This brief gave us the freedom to explore a full campaign rollout: I styled and shot the photographs; reworked the logo and branding; designed packaging; rolled out advertising; and planned an app.

Freelance 105

Freelance Freelance Marketing Marketing 105

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 84

Marketing Marketing Publication Media 84

Inkbot Design

APRIL 27, 2022

4 Digital Marketing Techniques For Growing Your Brand. In this day and age, digital marketing is essential to the success of any brand or business. 1 – Combine SEO With Your Content Marketing. SEO is a variety of techniques that ensures all content you create is visible to your target audience.

Marketing 86

Marketing Marketing Digital Brand 86

Inkbot Design

APRIL 22, 2024

Real Estate Marketing: The Keys to Success Congratulations on acquiring a realtor licence, which means you are ready to sell properties and earn some commissions. Self-promotion is vital for agents, although it is not as essential as publishing a few advertisements. What is Real Estate Marketing? Let’s get started!

Marketing 75

Marketing Marketing Client Media 75

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 75

Marketing Marketing Brand Branding 75

Graphic Design USA

JUNE 20, 2022

fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool, allowing anyone to access and leverage it to drive environmental improvements with regards to their digital marketing efforts.

Advertising 89

Advertising Advertising Consulting Digital 89

Inkbot Design

FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

Advertising 66

Advertising Advertising Marketing Marketing 66

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 103

Media Marketing Marketing Brand 103

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 141

Marketing Marketing Brand Branding 141

Inkbot Design

DECEMBER 15, 2023

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. But why exactly are logos so crucial for effective advertising ? But why does this matter for advertising specifically? Upon seeing it, people immediately know which company or product is advertised.

Advertising 97

Advertising Advertising Brand Branding 97