35 Things To Do With Your Brand Pattern

If there's one thing I get super excited about, it's creating brand patterns for clients. It happens to be one of this pattern-obsessed designer’s favorite parts of a branding project. A brand pattern is a distinctive, repeating design that's used as part of a brand's visual identity. It helps to create a cohesive look and feel across different materials and platforms, making a brand more recognizable and memorable. The pattern can be abstract or representational, simple or complex, and I’ll sometimes pull elements from a client’s logo design to make it even more ingrained in the overall brand foundations. It's a versatile tool to inject your business's personality into just about anything and strengthen your brand's appeal and consistency.

So, let’s roll out the patterned carpet! I’m sharing some nifty ways to sprinkle a little more you into your universe with 35 ways to use your brand pattern:

1. Set your brand pattern as your email newsletter background

2. Apply to the back of your business card

3. Use as an image border or accent

4. Make some custom packing tape with your brand pattern

5. Apply to a shopping bag for a branded experience

6. Warm your space up with a branded throw pillow or blanket

7. Add a white square on top of your pattern for a text-based social post

8. Set as your digital phone/desktop wallpaper

9. Display it as your Zoom background

10. Jazz up your stationery with a patterned envelope liner

11. Design your product packaging with it

12. Order a notebook with a custom branded cover

13. Upload as a website banner background

14. Add your brand pattern to a tote bag for work or personal use

15. Decrease the opacity and add to Post-It notes

16. Gift in style with branded wrapping & tissue paper

17. Use for backgrounds or accents in your presentation slides

18. Keep it on hand for Instagram stories background

19. Save as a story for an Instagram highlights icon

20. Add your brand pattern to your proposal cover sheet

21. Get yourself some branded napkins for a corporate event

22. Create a totally custom patterned phone case

23. Use as an element for a trade show booth display

24. Or order a branded tablecloth for your booth

25. Drive in style with a patterned vehicle wrap

26. Use for a gift card design

27. Establish your profile with a branded social media banner/cover image

28. Decorate your office or store with branded wall art

29. Plug it into your website footer as a background to spice it up

30. Add your brand pattern to any company apparel like:

31. Shirts

32. Scarves

33. Ties

34. Socks

35. Bandanas

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So, there you have it – a whole slew of ideas to let your brand pattern shine in all its glory! Each time it’s used, it's one more step towards making your brand not just visible, but unforgettable. It's these patterned touches that make your business feel like a warm, welcoming hug (or a high five, if you’re me). Let's make every pattern count!

P.S. If you liked this, you might like my previous 35 Things To Do With Your Logo post that it was inspired by!