Inkbot Design

MARCH 20, 2023

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

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Inkbot Design

DECEMBER 15, 2023

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so crucial for effective advertising ? This comprehensive guide examines the key reasons.

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Advertising Advertising Brand Branding 97

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

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Advertising Advertising Brand Branding 72

Canny

OCTOBER 27, 2022

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

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Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Advertising Advertising Agency Marketing 75

Design Wizard

SEPTEMBER 1, 2021

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Boost your brand identity with a unique ad campaign and increase sales to grow your business. The problem becomes the villain while your branded solution saves the day. Safeguard Hygiene.

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Advertising Advertising Arts and Crafts Media 148

Inkbot Design

JULY 9, 2023

Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

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Advertising Advertising Self-employed Digital 89

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Videos also prompt more shares and comments.

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Advertising Advertising Marketing Marketing 73

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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Just Creative

FEBRUARY 15, 2020

In the evolving world of digital marketing, video advertising is the trend for 2020. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. Like many types of advertising, pre-roll ads are interruptive. These are the ads to raise brand awareness and drive website traffic.

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Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

OCTOBER 20, 2023

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. Display advertising serves various purposes, including enhancing brand visibility , driving website traffic, and generating leads or conversions.

Advertising 76

Advertising Advertising Banners Brand 76

Inkbot Design

SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

Advertising 74

Advertising Advertising Marketing Marketing 74

Moo

NOVEMBER 4, 2022

The world is changing – and so is advertising. Dave Weist, executive creative director at MullenLowe Boston, tells us about the power of (good) advertising to shift perceptions – and why it matters. It all has to be woven together and appear effortless and true for the brand. Emotion is the thing that holds a brand together”.

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Advertising Advertising Brand Branding 98

Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

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Brand Branding Templates Marketing 78

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

Advertising 86

Advertising Advertising Digital Media 86

UX Collective

SEPTEMBER 1, 2021

Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too many. This has had a huge effect on the way that consumers interact with brands.

Advertising 124

Advertising Advertising Digital Brand 124

Inkbot Design

DECEMBER 7, 2022

Benefits of 2D & 3D Animated Videos in Advertising. Brands use various means to promote their services or products. As times change, it is essential to realise that brands must change alongside their audiences. Animated Video Advertisements. What are animated video advertisements?

Advertising 72

Advertising Advertising Animation Marketing 72

Inkbot Design

FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

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Inkbot Design

JUNE 4, 2023

Online Advertising: A Comprehensive Guide to Success If you're reading this, chances are you're seeking strategies to survive and thrive in this increasingly competitive landscape. It's high time we took a deep dive to uncover the secrets of online advertising. The Evolution of Online Advertising Source: Statista 1.1

Advertising 72

Advertising Advertising Marketing Marketing 72

Inkbot Design

APRIL 27, 2022

Top 10 Instagram Advertising Tactics That Work. Instagram advertising isn’t easy to master, but there are several ways to approach it. This list will help you determine what works best for your brand and what strategies are worth trying out. There are many other examples of using a photo for advertising campaigns.

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Advertising Advertising Media Production 89

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 79

Marketing Marketing Brand Branding 79

Vandelay Design

DECEMBER 14, 2022

If you're a freelance graphic designer, these methods help to establish your brand & land clients. The post 70+ Easy Ways to Advertise Your Graphic Design Services (Promote Your Business) appeared first on Vandelay Design. Implement these simple ideas to grow your graphic design business.

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Inkbot Design

APRIL 29, 2023

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

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Inkbot Design

OCTOBER 9, 2023

PPC Advertising: Boost Your Business with Pay-Per-Click Marketing If you're in the business of online advertising , chances are good that you've heard of pay-per-click (PPC) advertising. This digital marketing model lets advertisers pay a fee each time their ads get clicked. What Is PPC Advertising?

Advertising 87

Advertising Advertising Marketing Marketing 87

Abduzeedo

APRIL 30, 2024

Visual Identity in CHERRYBANG’s Branding abduzeedo 0430—24 Discover how CHERRYBANG utilizes bold simplicity and negative space in its streetwear branding to create a stylish and memorable visual identity. The brand’s logo, characterized by its simple rhombus shapes with curved sides, cleverly represents an explosion or "bang."

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Brand Branding Color Schemes Advertising 87

Abduzeedo

MARCH 11, 2024

Unique Branding and Visual Identity for Donut Shop Design abduzeedo 0311—24 Explore the unique branding and visual identity created for Donut Shop by TwoPoints.Net, showcasing innovative design and typography. This approach not only simplifies branding but also enriches the firm’s storytelling capability.

Brand 86

Brand Branding Arts and Crafts Fonts 86

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

Brand 68

Brand Branding Marketing Marketing 68

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 92

Brand Branding Marketing Marketing 92

Inkbot Design

JUNE 28, 2022

How Outdoor Advertising Can Help Grow your Business. It's no secret that outdoor advertising can boost a brand's visibility. Outdoor advertising is a proven way to generate leads and build brand recognition. Outdoor advertising is not a cost-effective marketing strategy for every business.

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Advertising Advertising Marketing Marketing 74

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 140

Brand Branding Marketing Marketing 140

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

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Digital Brand Branding Media 81

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

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Brand Branding Marketing Marketing 126

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 70

Marketing Marketing Brand Branding 70

Inkbot Design

APRIL 3, 2023

The Art of Effective Advertising: How to Make Your Message Stick Hey there, my fellow marketers! It's no secret that we live in a world where advertising is everywhere we look. With all this noise, how can we create advertising that stands out and makes a lasting impact? What sets your brand apart from others?

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Advertising Advertising Arts and Crafts Art 45

We And The Color

OCTOBER 21, 2022

Omnicom-owned Doremus+Co has been around for over one hundred years and has always taken a unique approach to advertising. San Fransisco-based Play Studio was commissioned to work on a new brand identity for Doremus. Below you can see a few images of the branding project. Doremus Branding by Play Studio.

Brand 145

Brand Branding Graphic Design Advertising 145

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

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Brand Branding Arts and Crafts Architecture 84