Creative Boom

DECEMBER 11, 2023

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. But it wasn't until she stumbled upon a tutorial for a 3D landscaping program called Bryce that she became aware of the potential of digital creativity. "I

Art 430

Art Brand Branding Client 430

Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

Brand 337

Brand Branding Marketing Marketing 337

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 92

Brand Branding Marketing Marketing 92

Just Creative

FEBRUARY 9, 2021

Not exactly the best choice when you’re working on the branding or a logo for a new client. To help, we thought that giving your wrist a break from trying to perfect your skills by offering our choices for the Best Handwritten Fonts for graphic design, logos & branding. Like people, fonts, too, have varied personalities.

Fonts 314

Fonts Graphic Design Brand Branding 314

Inkbot Design

MARCH 20, 2024

How to Promote Your Brand with Custom Stickers You know that feeling when you spot a random sticker slapped on something, and it just sticks with you? Stickers have this underrated ability to promote your brand in the sneakiest (and stickiest) way possible. Those little stickered surfaces become miniature brand monuments!

Brand 83

Brand Branding Print Marketing 83

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 71

Marketing Marketing Brand Branding 71

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 82

Digital Brand Branding Media 82

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 140

Brand Branding Marketing Marketing 140

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 94

Brand Branding Production Marketing 94

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

DECEMBER 6, 2023

20+ Tips for Developing Your Branding Building an effective brand that resonates with your target audience is vital for any business looking to grow. However, crafting an authentic, memorable brand identity that converts potential customers into long-term advocates requires strategy and effort. What brands do they currently buy?

Brand 81

Brand Branding Marketing Marketing 81

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 88

Marketing Marketing Brand Branding 88

Inkbot Design

DECEMBER 14, 2022

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 140

Brand Branding Publication Publishing 140

Inkbot Design

FEBRUARY 18, 2024

I'll review the pros and cons, program options, application tips, and more. While high-quality online programs include functional components, there are fewer opportunities than campus learning. Online programs require self-directed learning and time management. Program Options – What's Right for You? Let's dive in!

Graphic Design 97

Graphic Design Graphic Internet and Software Development Programming 97

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 73

Brand Branding Arts and Crafts Digital 73

Inkbot Design

OCTOBER 6, 2023

Brand Audit Tools: Assessing and Improving Your Brand A well-established and competitive brand is crucial for success in today's business world. Yet, it is vital to assess your brand’s performance regularly if you want it to reach your target audience effectively and engage with them. What exactly is a ‘brand audit’?

Brand 81

Brand Branding Media Marketing 81

Inkbot Design

JANUARY 3, 2024

The Ultimate Fitness Branding Framework Building a solid personal brand has become increasingly important for fitness professionals and influencers looking to stand out in a crowded industry. But what exactly goes into successful fitness branding? Defining Your Niche The foundation of any strong brand is specificity.

Brand 78

Brand Branding Client Self-employed 78

Inkbot Design

APRIL 24, 2024

Good graphic designers are needed in many industries, from advertising and marketing to publishing, web design or even video game development. The ABCs: What You'll Learn in Graphic Design School So, what do they teach in a graphic design program? Why study graphic design? You may ask. The reasons, my friend, are countless.

Education 69

Education Graphic Design Graphic Programming 69

Inkbot Design

MAY 8, 2024

Many website builders offer free plans, and you can make money through affiliate marketing and advertising revenue. So, let’s discuss advertisements. Advertising revenue is a passive income stream. Sign up with an advertising network like AdSense and embed the ad code. We’ll cover affiliate marketing in another section.

Internet and Software Development 81

Internet and Software Development Marketing Marketing Client 81

Inkbot Design

AUGUST 22, 2022

The 20 Best Retro Fonts For Vintage Branding. We love a good retro branding campaign because it has a timeless appeal. Whether rebranding your site or creating a fresh logo for your new venture, a retro font can help bring your brand's classic look to life. Some programs may not support OpenType features.

Fonts 98

Fonts Brand Branding Marketing 98

The Logo Smith

DECEMBER 9, 2019

The post Vintage Corporate Identity Program for Galerías Designed – Vignelli Associates 1994 appeared first on The Logo Smith.

Programming 40

Programming Freelance Freelance Graphic Design 40

Inkbot Design

OCTOBER 24, 2023

How to Set Branding Objectives for Business Success Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? The key is ensuring these branding objectives align with and help accomplish your broader business goals.

Brand 88

Brand Branding Marketing Marketing 88

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Are you aware that brand stories influence the purchasing decisions of about 68% of consumers ?

Brand 78

Brand Branding Advertising Advertising 78

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. If your brand isn't visible, it doesn't exist. Brand visibility is critical for success. This guide will walk you through everything you need to know to increase your brand's visibility in 2024. Every brand is desperately competing for attention.

Brand 96

Brand Branding Marketing Marketing 96

Noupe

NOVEMBER 24, 2020

Despite what some may think, brand awareness and brand equity aren’t the same. While brand awareness is how aware customers are of a brand, brand equity refers to customers’ perceived worth of the brand. Brand Awareness. What is brand awareness? Benefits of brand awareness.

Brand 113

Brand Branding Marketing Marketing 113

Noupe

JUNE 4, 2021

What drives people to pay attention to your brand? In marketing, companies use different tactics to create advertisements that not only use elements that are attractive to the general audience but also help recall their brand’s identity. Samsung Consumer Engagement Program – Chat and Discuss. billion by 2025.

Marketing 104

Marketing Marketing Brand Branding 104

Inkbot Design

JULY 17, 2023

Innovative Branding: Unleashing the Power of Creativity Today, we're diving headfirst into the captivating world of innovative branding and exploring how creativity can transform your brand into a force to be reckoned with. And that's where innovative branding swoops in to save the day.

Brand 69

Brand Branding Arts and Crafts Marketing 69

Inkbot Design

NOVEMBER 4, 2022

How To Be An In-Demand Creative Brand Designer. A brand designer creates the look of a company, product or even a person. Whether the design is in a logo, product packaging, advertising campaign or even a person's appearance, a brand designer creates the style. Do you want to become a creative brand designer?

Brand 72

Brand Branding Graphic Design Graphic 72

Logo Smith

MARCH 4, 2021

The post RxLess Logo and Brand Identity Redesigned by The Logo Smith appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ The Logo Smith was hired by RxLess in 2019 to redesign their existing logo design, and to also revamp their general brand identity. RxLess Website. RxLess.com Website. About RxLess. RxLess Monomark.

Brand 52

Brand Branding Programming Freelance 52

Inkbot Design

SEPTEMBER 1, 2023

Colour Psychology in Branding: Crafting Emotional Palettes Can you think of colours associated with certain brands? Not only is every colour meaningful, but associating colours with your brand also helps it to stand out and be memorable. Many big brands use red as their logo colour, such as Coca-Cola and YouTube.

Brand 83

Brand Branding Marketing Marketing 83

Inkbot Design

NOVEMBER 4, 2022

What is Brand Salience? + Brand salience, also known as brand awareness or preference, is the degree to which a consumer holds a favourable or unfavourable view of a brand. A brand is a unique business, product, or service. The most influential brands are the ones that evoke an emotional response in consumers.

Brand 72

Brand Branding Marketing Marketing 72

Inkbot Design

FEBRUARY 29, 2024

Your budget should help you execute your marketing strategy to reach target audiences, increase brand awareness, boost sales, etc. This flexibility helps generate the best ROI across marketing programs. Spreading your budget effectively maximises impact across lead generation, brand building, conversions, and other goals.

Marketing 69

Marketing Marketing Media Advertising 69

Inkbot Design

NOVEMBER 15, 2022

How 3D Logo Animation Can Help In Elevating Brands. Many big and small brands have seen their social media presence grow exponentially over time but find themselves with an equally unmeasurable return on investment. Adobe After Effects is a powerful animation program that allows users to create detailed and complex animations.

Animation 59

Animation Brand Branding Programming 59

Inkbot Design

NOVEMBER 10, 2023

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Details matter!

Brand 74

Brand Branding Arts and Crafts Client 74

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. Many marketing professionals use influencer marketing to build and maintain brand awareness among their clients' target audiences. Why Does Brand Awareness Matter?

Marketing 127

Marketing Marketing Brand Branding 127

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. This includes the reputation, perception and customer loyalty associated with a brand.

Marketing 52

Marketing Marketing Brand Branding 52

Designer Daily

JUNE 22, 2023

Have you ever wondered why some advertisements grab your attention, while others just blend into the background? Let’s dive into the world of digital and print advertisements, and how using the right tools, like Lunacy, a free graphic design software, can help make your ads stand out. That’s the power of effective design.

Advertising 195

Advertising Advertising Digital Print 195