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Javier Fuentes reconnects with his cultural roots via trippy digital illustrations

Creative Boom

Cuban multi-media artist and designer Javier Fuentes illustrates the mundane and ritualistic aspects of life as an immigrant in his recently launched project, Xtrano. To recapture this cultural identity, Javier spotlights objects and products you would only find in Latinx immigrant households in the US. © Xtrano by Javier Fuentes.

Digital 342
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A Comic Book Classic and Master of Abstraction: Illustrations by Bill Sienkiewicz

Design You Trust

His work has graced the National Museum of Fine Arts in Rio de Janeiro, Brazil; galleries in Paris, Barcelona and Tuscany; Spain’s famed La Semana Negra (The Black Week) Festival; advertising campaigns for Nike, MTV and Nissan; posters for The Green Mile and 2006 Winter Olympics; and magazines such as Entertainment Weekly and Spin.

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To the streets: Is it time to return to guerrilla marketing?

Moo

Before the ubiquity of social media, brands had to find other ways to go viral. First popularized by business writer Jay Conrad Levinson in his book of the same name, guerrilla marketing (also spelt guerilla) is an approach that uses guerrilla warfare tactics, particularly the element of surprise, to promote a product or service.

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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

This is a popular method for cleaning, household, and personal hygiene products that are aimed at families. Bacteria or stains turn into cartoon villains that haunt the people in the ad until the product swoops in to save them. The germs are depicted as slimy and green cartoon characters that get crushed by the product.

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Celebrity Endorsements: Amplifying Brands and Captivating Consumers

Inkbot Design

Yet, celebrity endorsements are not simply about throwing a famous face on a product and watching the cash roll in. When a celebrity endorses a product, they bring a sense of credibility and trust that resonates with consumers. Consumers perceive endorsed products as more reliable and of higher quality.

Brand 98
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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising agencies provide various services, including market research , creative concept development, content and media production, media placement, monitoring, and refinement. Advertising agencies provide various services to help businesses promote their products or services effectively.

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Remembering Ringan Ledwidge

Creative Review

And it could make you think differently about brands and sectors you thought you knew – in 2012, in the heavily awarded Three Little Pigs ad for the Guardian, he offered an illustration of the complexity of the media landscape today. “We already miss him dearly,” the company said in a statement.