To the streets: Is it time to return to guerrilla marketing?
Moo
MARCH 11, 2024
Before the ubiquity of social media, brands had to find other ways to go viral. First popularized by business writer Jay Conrad Levinson in his book of the same name, guerrilla marketing (also spelt guerilla) is an approach that uses guerrilla warfare tactics, particularly the element of surprise, to promote a product or service.
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