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To the streets: Is it time to return to guerrilla marketing?

Moo

Before the ubiquity of social media, brands had to find other ways to go viral. Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. What is guerrilla marketing? The goal of guerrilla marketing is to create buzz.

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Advertising agencies provide various services to help businesses promote their products or services effectively.

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Javier Fuentes reconnects with his cultural roots via trippy digital illustrations

Creative Boom

Cuban multi-media artist and designer Javier Fuentes illustrates the mundane and ritualistic aspects of life as an immigrant in his recently launched project, Xtrano. To recapture this cultural identity, Javier spotlights objects and products you would only find in Latinx immigrant households in the US. © Xtrano by Javier Fuentes.

Digital 388
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Evolution of Marketing: From Trade to Technology

Canny

In this blog post we will be examining the history of marketing, the current state of marketing, and some possibilities for the future of marketing. Marketing in it’s most modern form is still relatively new, but trade and barter has existed since the Stone Age. So… What is marketing? What is Marketing?

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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Targeting customer pain points is always a good starting point for your marketing strategy. This is a popular method for cleaning, household, and personal hygiene products that are aimed at families. Bacteria or stains turn into cartoon villains that haunt the people in the ad until the product swoops in to save them.

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Celebrity Endorsements: Amplifying Brands and Captivating Consumers

Inkbot Design

They've each helped turbocharge brands by lending their famous faces to marketing campaigns. Enter the powerful world of celebrity endorsements, an age-old marketing strategy that, done right, can skyrocket a brand's visibility, credibility, and profitability. There's an art and a science; we're here to help you decipher it.

Brand 96