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To the streets: Is it time to return to guerrilla marketing?

Moo

Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. From high-impact stunts to low-cost sticker campaigns, the ‘00s was, to many, the golden age of the guerrilla marketing campaign. What is guerrilla marketing?

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Advertising agencies provide various services to help businesses promote their products or services effectively.

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Anorak founder Cathy Olmedillas on creating new ventures and why slow success is the best

Creative Boom

Since 2006, independent kids publisher Studio Anorak has taken children's magazines in bold new directions. I think our high production values mean that we are seen as books rather than magazines, so it helps attract book publishers," Cathy reveals. They grow up so fast. "The

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Evolution of Marketing: From Trade to Technology

Canny

In this blog post we will be examining the history of marketing, the current state of marketing, and some possibilities for the future of marketing. Marketing in it’s most modern form is still relatively new, but trade and barter has existed since the Stone Age. So… What is marketing? What is Marketing?

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Javier Fuentes reconnects with his cultural roots via trippy digital illustrations

Creative Boom

That's part of the thought process behind Javier's trippy digital illustrations for Xtrano, which see everyday items such as a can of pinto beans and household cleaning products become loaded with nostalgic significance. Moving to Boston in 2006 was a bittersweet experience," he reveals. © Xtrano by Javier Fuentes.

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How to Use Emotional Imagery to Boost Landing Page Conversions

Just Creative

Marketers definitely know it. Research into Imagery in Marketing. The implications of all this on marketing are wide-reaching, making the use of images in marketing serve a multitude of purposes: Bypassing rational defences and evaluations (crucial in the world of increasingly cynical consumers). Journalists know it.

Marketing 318