article thumbnail

To the streets: Is it time to return to guerrilla marketing?

Moo

Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. From high-impact stunts to low-cost sticker campaigns, the ‘00s was, to many, the golden age of the guerrilla marketing campaign. What is guerrilla marketing?

article thumbnail

Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Japanese minimalism and Scotch provenance: LOVE designs new Wildmoor whiskey brand

Creative Boom

WQ&S approached LOVE after building up a large stock of high-aged Scotch whiskies, asking for their expertise to help them develop a fresh, new brand proposition fit for the modern market. However, the studio identified a niche creative gap in the market.

Brand 399
article thumbnail

Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

article thumbnail

Evolution of Marketing: From Trade to Technology

Canny

In this blog post we will be examining the history of marketing, the current state of marketing, and some possibilities for the future of marketing. Marketing in it’s most modern form is still relatively new, but trade and barter has existed since the Stone Age. So… What is marketing? What is Marketing?

article thumbnail

Anorak founder Cathy Olmedillas on creating new ventures and why slow success is the best

Creative Boom

Since 2006, independent kids publisher Studio Anorak has taken children's magazines in bold new directions. They grow up so fast.

article thumbnail

10 best artist and illustration agents in New York City

Creative Boom

But how on Earth do you find a market for your work? They represent over 40 artists with different signature styles applicable to various markets, including advertising, publishing, editorial, branding, gaming and packaging. This is where illustration agents come into play.

Artist 475