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Social Media Challenges: The Good, Bad and Dangerous

Inkbot Design

Social Media Challenges: The Good, Bad and Dangerous Viral internet trends are not a new concept for anyone with social feeds. That’s why I’m asking myself, what is a “social media challenge”? You had better be prepared because it will get wild out here on this strange journey through the land of social media… dares!

Media 79
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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

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Positive stories from freelance creatives to boost your mood in a recession

Creative Boom

There's something quite magical about a real, physical book, which perhaps explains why this antiquated media format continues to thrive in the digital age. Even when markets stumble, you can continue thriving as long as you stay adaptable and true to your passion. The takeaway?

Freelance 502
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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

One strategy is to analyse marketing ideas and advertising examples to see what has worked for other businesses and identify possible areas for improvement. A promotional campaign is a carefully planned and executed series of activities to promote and market a specific product or service.

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Digital Marketing in a Recession: Why You Should Do it

Noupe

Investing in a professional SEO company that offers digital marketing strategies while other businesses are cutting back may even be an effective way to grow. Why Marketing is Even More Important in a Recession. Why did their digital marketing and advertising investments deliver returns? Greater innovation. A show of stability.

Marketing 113
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How to Make a Brand Image?

Graphic Design Junction

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). Identifying your Target Market & Brand Positioning. How do you stand out from the competitors offering the same product or service?

Brand 133
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 64