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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas.

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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

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The Eden Project's first rebrand is a force of positivity fighting against the climate crisis

Creative Boom

Since opening in 2001, the Eden Project has quickly become one of Cornwall's most popular tourist attractions. The Eden Project has been given its first rebrand in its 22-year history courtesy of SomeOne. Inspired by natural forms and with a focus on positivity, the new identity aims to tackle the planetary emergency with a proactive voice.

Brand 373
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Positive stories from freelance creatives to boost your mood in a recession

Creative Boom

For UK-based illustrator Sarah Coleman, aka Inkymole , a particularly proud moment came when "we realised we'd been able to employ an accounts lady a day a week for over ten years – which we still do – while also being in a position to employ a series of excellent assistants, which we've had since 2001. The takeaway?

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Digital Marketing in a Recession: Why You Should Do it

Noupe

Investing in a professional SEO company that offers digital marketing strategies while other businesses are cutting back may even be an effective way to grow. Why Marketing is Even More Important in a Recession. Why did their digital marketing and advertising investments deliver returns? Greater innovation. A show of stability.

Marketing 113
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How the first version of Mailchimp was designed

UX Collective

During our conversation, he outlined his principles for designing the first version of Mailchimp in 2001. launched in 2001 Designing things to scale “Growing up, I watched my mother run her hair salon from the kitchen. So they decided to listen to their customers and pivot towards building an email marketing platform. “We

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How to Make a Brand Image?

Graphic Design Junction

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). Identifying your Target Market & Brand Positioning. How do you stand out from the competitors offering the same product or service?

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