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Social Media Challenges: The Good, Bad and Dangerous

Inkbot Design

Social Media Challenges: The Good, Bad and Dangerous Viral internet trends are not a new concept for anyone with social feeds. That’s why I’m asking myself, what is a “social media challenge”? You had better be prepared because it will get wild out here on this strange journey through the land of social media… dares!

Media 81
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The 5 Best Books on Marketing: Your Roadmap to Success

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The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

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Top 20 Best Advertising Campaigns of All Time

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Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. One strategy is to analyse marketing ideas and advertising examples to see what has worked for other businesses and identify possible areas for improvement. This is why advertising campaigns are so important.

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How to Make a Brand Image?

Graphic Design Junction

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). Identifying your Target Market & Brand Positioning. How do you stand out from the competitors offering the same product or service?

Brand 134
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The Rebranding Process: Strategies for Success and Growth

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They can maintain relevance in the market by updating their image and identity. By updating a brand's visual identity , messaging and positioning, companies can better connect with their target market and differentiate themselves from rivals. Expanding their consumer base could lead to increased profitability or market share.

Brand 86
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The Rebranding Process: Strategies for Success and Growth

Inkbot Design

They can maintain relevance in the market by updating their image and identity. By updating a brand's visual identity , messaging and positioning, companies can better connect with their target market and differentiate themselves from rivals. Expanding their consumer base could lead to increased profitability or market share.

Brand 83
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Ultimate Guide to Travel & Tourism Sector Branding

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Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 64