4 Key Elements of Wellness Branding That Inspire Customers
One thing we can all agree on: if people buy from us, they will want to be able to trust us. They need to believe in us and our brand. We all want to build a brand people trust and will want to use.
In today's fast-paced world, health & wellness is an essential topic of discussion, both online and offline. People are becoming more aware of the importance of staying fit and healthy. It's not only an excellent way to look great, but it's a matter of survival.
While most of us will go through life without a second glance at a gym membership or eating more healthy food, some will be inspired to change their lives because of their awareness of wellness branding. This article will cover four key elements that will inspire customers to try something new that will positively affect their health and well-being.
So many brands fail to understand what they want their customers to feel or think or how their brand will resonate with their audience. Let me help you understand these four elements of wellness branding as a customer and your brand and use them to market your products and services successfully.
Table of Contents
1 – Use a theme that defines the brand as whole
You may ask yourself, what is branding and what is your wellness brand?
Well, the definition of a brand is a distinctive personality, reputation or mark (a product, service, organisation or idea) that identifies its source or owner and distinguishes it from others.
Regarding wellness branding, your brand is related to you and your lifestyle. The brand you present is an extension of yourself, a person's identity and character. Wellness brands are critical to every individual. So, you need to understand the importance of branding yourself.
You don't have to search around the internet to find the best way to start branding your wellness lifestyle. All you need to do is get started by following these simple tips.
Start with your personality.
Your brand reflects your personality, so it should be created based on your persona. Your wellness branding should be based on your lifestyle and personality because it is how you behave, dress, think, speak, and even respond to problems that make up your wellness brand. So, think about who you are, what you believe in and what makes you happy. This is where your brand is born.
Define your goals.
After you've thought about who you are, it's time to define your goals. When it comes to wellness, your goals could be anything. For example, you could have fitness, healthy eating, financial, mental, spiritual, or even work-life balance goals. Whatever your goals are, write them down.
Write your brand statement.
The next step is to write your brand statement. This is the central part of your brand, as it tells people about it and who you are. It's essential to write it in the first person. You can write the statement as a question, an affirmation, or a declaration.
Think about your logo.
When you're ready to create your logo, make sure it reflects who you are, what you believe in, and what you want to communicate to the world.
Set your brand image.
Your brand image is what people see when they think about you and your brand. It is the first impression you give, so it is essential to decide what type of image you want to convey.
Your brand image can be represented by a logo, an illustration, a photo, a video, or even a combination of these elements. The important thing here is that whatever your choice is, it must reflect who you are and your brand's standpoint.
2 – Show how the brand benefits people – not just products
A wellness brand can be described as a health & lifestyle brand that focuses on building and promoting positive relationships between customers and brands. This is a growing category, and consumers are increasingly looking for ways to connect with brands that understand their health needs.
Wellness branding can improve people's well-being by providing them with healthier food and a more active lifestyle. It can also focus on educating people about their health and empowering them to make better choices.
Here are some examples of wellness brands:
Pomegranate
Pomegranate is a wellness brand that helps people maintain a healthy lifestyle through food and nutrition. They are a non-profit organisation focused on helping communities in developing countries. Its mission is to reduce poverty and hunger and improve health and well-being.
The company sells pomegranate seeds, juices, and superfoods. The brand has several different products which help people with healthy living, including:
- POM Wonderful 100% Pure Pom Juice
- Pomegranate Superfood Bars
- Pomegranate Power
- Pomegranate Seeds
They also offer a line of snacks, juices, and drinks. The snacks include granola bars, muffins, chips, and cookies. The juice line includes 100% pomegranate juice. The company also offers superfood products, such as protein powder and bars.
BodyPump
BodyPump is a fitness brand owned by Fitness First that provides affordable fitness classes in the UK and Australian gyms. It was launched in 2008 and has seen rapid growth since. In 2016, the company announced that it had more than 1,400 gyms and over 4 million members.
The company's fitness classes range from cardio and strength training to yoga and pilates. It offers various programs to cater to individuals with different interests and fitness goals.
Hims & Hers
Hims & Hers is an online lifestyle brand of health and fitness products. Its products include vitamins, minerals, skin care, and mental health supplements. The company is based in San Francisco and also focuses on supporting women entrepreneurs.
3 – Build on a foundation of truth
Building a wellness brand on a foundation of truth is essential to creating a product and service that provides value to the customer and builds the customer's trust and credibility. Your brand should stand for values, ethics, authenticity, and reliability – and you can only achieve this by knowing who you are, your goals, and why you are offering a particular service.
In a word, it requires clarity. Suppose you have an ‘umbrella' brand, such as ‘Covestro' (a major manufacturer of polyurethane foam). In that case, the brand must be transparent regarding what you provide and its target market. This is the foundation upon which a brand is built, allowing a product to stand out from the competition.
The truth about who you are, your goals, and why you offer a particular service will create trust and credibility and differentiate your brand from others. A brand cannot lie.
Being true to your brand means understanding and acting upon your purpose, vision, and values. To be authentic in wellness branding means ensuring that these values are communicated, demonstrated, and aligned across the organisation. You can do this by having a strategy, a corporate communications plan, and a strong brand identity linked to your company's core values. When people hear “Covestro”, they will think of a specific image, the feeling that they associate with the company.
Establishing a brand that values ethics, authenticity, and reliability will create a sense of trust and credibility among your customers and the general public.
A strong sense of brand identity is based on understanding who you are, what you are about, and why you are doing what you are doing.
The Covestro brand
The Covestro brand stands for quality, performance, innovation, and sustainability. In today's world of fast-changing technologies, Covestro has developed its products and services to meet the ever-growing demand for sustainable materials. They strive to contribute to society, the environment, and shareholders positively. This is what they stand for.
The Covestro brand is known and trusted. It has become synonymous with quality, performance, innovation, and sustainability. Its success lies in its ability to develop and produce innovative solutions that provide real value for its customers. The Covestro brand is the symbol of a company that delivers on its promise.
Their brand values are simple:
- Respect each other.
- Listen to customers and partners.
- Focus on quality, performance, innovation, and sustainability.
- Develop products and services that offer real added value to customers.
- Invest in research and development, new technology, and innovation.
- Deliver quality, performance, innovation, and sustainability.
They have a unique position in the market, and they are confident that our products and services will continue to play a central role in the future.
4 – Connect the brand to your personality and values
It would best reflect your personality and values in the wellness brand you create. A common mistake is to think that the wellness branding should be the same as your personality. This is a dangerous trap. The wellness brand needs to be aligned with your personality but not simply a reflection of it.
Understanding your personal values and your personality helps you understand what you stand for. It helps you understand what is important to you and gives you an insight into your strengths and weaknesses.
Creating a well-balanced wellness brand is a delicate balance between your personality and values and your professional and private life. To build a well-balanced brand, you must ensure that the products and services reflect your personality whilst providing value for your audience. You must also manage your relationships with family and friends and avoid compromising your professional image.
The first step is to assess your personality. Here are some questions to consider.
- What makes you feel happiest?
- What kind of food would you eat if money was no object?
- What would you say you were best at?
- Who is your role model?
- How do you cope with change?
How to build a well-balanced wellness brand?
1 – Understand your personality and values.
This is the most critical part of creating successful wellness branding. You need to know what you stand for and how you want to be perceived. Understanding your personality and values means knowing what you are good at and what drives you.
An excellent place to start is by assessing your personality. Once you have a clear idea of your personality type, you can determine what values you stand for and what influence you.
2 – Find your strengths and weaknesses.
Once you have a clear idea of your personality, you can start identifying your strengths and weaknesses. Understanding your strengths and weaknesses allows you to focus on areas that are important to you and which will help you develop your wellness branding.
3 – Create a brand personality.
After you have a clear idea of your strengths and weaknesses, you can create your brand personality. Your brand personality is the result of combining your personality and your values.
4 – Identify your goals.
It's important to decide what you want to achieve with your wellness brand. This will help you focus your efforts and build your brand solidly.
5 – Build your network.
Once you have identified your goals, you must build your network. This is where you will connect with people who support you and your brand.
6 – Connect the wellness brand to your personality and values.
Once you have identified your goals, you must consider how your brand will differ from your personal values. There is a fine line to be walked here. While you must be true to yourself and your brand, you must also keep your audience's needs in mind.
7 – Develop your brand.
When your brand has been created, it is time to start building. At this point, you will need to decide the type of products and services you offer. You will also need to start thinking about how to market your brand.
Conclusion
Regarding wellness branding, having the correct name and logo is only the beginning. It would help if you took the time to create brand standards that resonate with your target audience. You must also set yourself apart with the perfect combination of branding elements.
Your message and branding elements must fit together perfectly. Brand standards ensure that all parts of your business are consistent and that you can be recognised and understood wherever you go. These brand standards include colours, fonts, and logos for your messaging, products, and packaging.
To find new customers, it's essential to understand your product, brand, or service's value proposition, benefits, and features to create a compelling story and effectively communicate why your customers should choose you over others.
In addition to a compelling and consistent message, you must stand out from the crowd. While we often talk about the importance of creating a compelling product or service, it's equally important to focus on the emotional aspect of your brand. Creating a meaningful and authentic emotional connection between you and your customers can drive them to act rather than buy.
It's one of the secrets to successful branding and customer loyalty.
Get all of these essential wellness branding elements, and you'll be on your way to building a successful business.
