There’s a Clever Strategy Behind the Flash of Fireworks Packaging
Eye on Design
JUNE 30, 2022
The packaging design of fireworks is at once easy and hard to ignore. As a category, it’s just loud enough to catch your eye, then dismiss as undeserving of analysis, or even a second look. The defining traits of the genre — bright colors, cartoonish illustrations, evocative names — can melt into one campy swath. Sailor’s delight.
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