Koto's adventurous identity for Kikin takes inspiration from the Great Outdoors
Creative Boom
JULY 31, 2023
Koto is behind the identity of an early-stage UK startup that supports sustainable businesses as they grow. The new brand for Kikin has outdoor adventure club-like references, earthy colours and bespoke illustrations that celebrate the harmony between people and the planet. It's always difficult for new firms to get off the ground, but those focused on sustainability often face the biggest hurdles, as they're seen as high risk.
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