The Clean Girl Aesthetic And HIDE’s Simple Packaging

If the “clean girl” aesthetic has done anything besides motivate consumers to look dewy, polished, and put together, it’s perpetuating the skin care space’s hygienically fresh approach. Poppy Studio’s packaging design for HIDE leans into the clean approach with maximized white space, think sans-serif typography and frosted glass mimicking the donut-glazed face everyone is chasing. It’s straightforward, but the splash of yellow on the outer packaging creates just the right amount of interest to balance the bottle’s simplicity.