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Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! International Client Day was started in 2010 by Russian and Lithuanian businesspeople and has since spread around the world.

Client 314
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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. The agency is built to work with clients in moments of transformation, and this project allowed them to bring a strategy to life holistically through the product and the marketing." But artists?

Sports 394
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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas. They loved the tagline, and it just made sense," said Greenblatt.

Sports 391
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Omnichannel Fitness Marketing Strategies [2024 Update]

Inkbot Design

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

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Top 10 Best Marketing Courses in 2021

Just Creative

Marketing is the practice that many businesses put in place to promote their products or services to consumers. Companies can put a ton of money into their marketing campaigns. That’s a ton of money for a small ad during the biggest sporting event of the year. The Top 10 Best Marketing Courses in 2021 (free & paid).

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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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