Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

Marketing 70

Marketing Marketing Brand Branding 70

Inkbot Design

MARCH 12, 2024

What Is Personalised Marketing? Strategy, Examples & Trends Personalised marketing is a strategic approach that tailors campaigns and promotions to individual consumers based on data-driven insights and customer segmentation. Consumers expect and value personalisation in marketing efforts. That's our promise.

Marketing 98

Marketing Marketing Advertising Advertising 98

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Just Creative

DECEMBER 8, 2020

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during the next annum. Consider a new Coca-Cola advertisement directed by Oscar-winning filmmaker Taika Waititi.

Marketing 345

Marketing Marketing Animation Production 345

Inkbot Design

FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

Advertising 64

Advertising Advertising Marketing Marketing 64

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. Brands can geo-target transit stations, sporting events , university campuses, and more.

Advertising 85

Advertising Advertising Digital Media 85

Inkbot Design

OCTOBER 7, 2023

Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.

Marketing 68

Marketing Marketing Media Advertising 68

Just Creative

APRIL 5, 2020

Whether you’re a seasoned business owner or just starting out, an essential way to grow your business is to be consistent with your marketing efforts. Learn how to drive affiliate marketing conversions with content. A good way is to integrate your website with an email marketing tool that automatically stores these contacts.

Marketing 297

Marketing Marketing Internet and Software Development Media 297

Inkbot Design

OCTOBER 7, 2023

20+ Effective Affiliate Marketing Strategies for Success Affiliate marketing has become popular for bloggers, influencers, and website owners to earn revenue by promoting products or services. This article will explore over 20 effective affiliate marketing strategies you can leverage as an affiliate marketer to boost your earnings.

Marketing 69

Marketing Marketing Networking Production 69

Inkbot Design

NOVEMBER 10, 2023

The Complete Guide to Account-Based Marketing (ABM) Account-based marketing (ABM) has become one of the hottest buzzwords in B2B marketing over the past few years. In this comprehensive guide, we'll cover everything you need to know about ABM, including: What is account-based marketing, and how does it work?

Marketing 78

Marketing Marketing Advertising Advertising 78

Inkbot Design

APRIL 22, 2022

10 Sports Marketing Tactics That Work. If you’re a sports fan, you probably understand the power of sports marketing. You’ll learn some powerful tips for using sports marketing to boost your own business. Sports marketing has been a big part of American culture since the 20th century.

Sports 108

Sports Marketing Marketing Client 108

Inkbot Design

SEPTEMBER 25, 2023

How to Identify & Dominate a Niche Market Finding an untapped or underserved niche market can be like striking gold for an entrepreneur or small business. In this article, we'll break down a simple yet effective process for pinpointing profitable niches and dominating them through targeted marketing and positioning.

Marketing 77

Marketing Marketing Production Brand 77

Eye on Design

JULY 7, 2022

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

Advertising 63

Advertising Advertising Manufacturing Marketing 63

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. It’s a crucial factor in marketing as it affects consumer behaviour, brand positioning and business performance.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

JULY 7, 2023

Boost Your Marketing Strategy With Micro-Moments Marketing is essential to any business; it can either help or hurt your business. On the other hand, effective marketing has been found to increase revenue. It is estimated that around $611 billion is lost yearly in the United States due to poorly targeted digital campaigns.

Marketing 80

Marketing Marketing Internet and Software Development Brand 80

Inkbot Design

MARCH 21, 2023

Mastering Sports Events Marketing Like a Champ Step right up, and welcome to the electrifying world of sports event marketing, where the air is charged with excitement and every second counts. We will show you what it takes to become a champion in this fast-paced world of sports event marketing.

Sports 90

Sports Marketing Marketing Media 90

Creative Boom

APRIL 17, 2023

In practice, a graphic designer typically works with various media, including both print and digital, to create designs that meet the needs of their clients or employers. The challenge is finding a client who'll pay you. You'll also talk directly to clients and be responsible for managing timelines and budgets.

Graphic Design 471

Graphic Design Graphic Freelance Freelance 471

Inkbot Design

APRIL 15, 2024

E-commerce: The Gateway to Retail Therapy An e-commerce website can be your ticket to success if you are good at recognising mass-market consumer products. In addition, never underestimate the power of Influencer Marketing plus Social Media; these two could be game changers in driving traffic (and sales!) towards any digital shop.

Internet and Software Development 68

Internet and Software Development Consulting Marketing Marketing 68

Creative Boom

JULY 5, 2022

If you know a team member or even a contractor that has just had a baby and might need time for doctor appointments, privacy for breast pumping, or skip out for a sports day, build that into the everyday. But most importantly, our clients demand it. We need to become inherently more flexible – and being loud about it helps.

Sports 245

Sports Marketing Marketing Advertising 245

Creative Boom

MAY 5, 2022

I was getting some work, trying to figure out the right clients, but it was frustrating because there was misalignment, and it was causing stress. I did spot that some clients really made sense, and they were these kickass women. Is it about the type of clients you work with and the sectors you operate in? It can be all of that.

Freelance 510

Freelance Freelance Client Brand 510

Just Creative

FEBRUARY 9, 2021

Not exactly the best choice when you’re working on the branding or a logo for a new client. With these choices, you can stop practicing and start working and getting new clients. Furthermore using handwritten-type fonts benefit marketing and creative campaigns because they add a semblance of personal touch. Bird House Script.

Fonts 316

Fonts Graphic Design Brand Branding 316

Inkbot Design

MARCH 17, 2023

100+ Catchy Marketing Phrases, Taglines & Slogans Creating a catchy and memorable slogan or tagline in competitive marketing can make all the difference in building a successful brand. A well-crafted marketing phrase can stick in a person's mind, creating a lasting impression and emotional connection with a product or service.

Marketing 59

Marketing Marketing Brand Branding 59

Inkbot Design

OCTOBER 15, 2023

We'll offer tips on finding out more about your target customers, choosing marketing channels that suit them best, and optimising your messaging so they take notice. Coca-Cola and Pepsi rely heavily on this marketing to get their products noticed in the crowded soft drinks market.

Brand 93

Brand Branding Media Marketing 93

Inkbot Design

APRIL 29, 2023

Envision brand attributes as the fundamental genetic makeup of your brand, serving as the essential components that mould your brand's identity and differentiate you in the market. These attributes comprise a comprehensive mixture of elements that, when combined, create a vivid picture of your brand in the minds of consumers.

Brand 129

Brand Branding Advertising Advertising 129

Inkbot Design

OCTOBER 7, 2023

Brand personality means giving your brand its own set of characteristics, qualities or values that make it different from other brands in the market – its voice that speaks to consumers, evoking emotions and creating connection. Such businesses stimulate their target market and create an aura of adventure around themselves.

Brand 86

Brand Branding Marketing Marketing 86

Inkbot Design

DECEMBER 21, 2023

But a simple tee can also be an incredible branding and marketing tool for businesses and organisations. Now, that's some serious marketing mileage! As people dash about busy days, traditional advertising like billboards and benches only connect briefly. Who doesn't love helpful stats? Tee it up for the win!

Brand 73

Brand Branding Arts and Crafts Graphic 73

Canny

MAY 7, 2024

Ideal for pitching to investors or attracting new clients, this template ensures your brand’s core messages are conveyed clearly and compellingly. Interbrand’s Best Brands This annual report from Interbrand provides a comprehensive analysis of how the world’s top brands achieve and maintain their market leadership.

Brand 78

Brand Branding Templates Marketing 78

Inkbot Design

JANUARY 26, 2024

Some things to look for include: Design degrees – Many have undergraduate or graduate degrees in graphic design or related fields like advertising, web, UX/UI, illustration, animation, game design, etc. Design skills can be subjective, but positive client experiences establish confidence.

Graphic Design 98

Graphic Design Graphic Portfolio Client 98

Just Creative

APRIL 27, 2020

For those professionals looking to share not only their projects but to connect with other creatives, learn from them, and even find employment in the creative field, a new option entering the English market is Domestika. Taught by Joel Santana, a character designer and illustrator that has worked with companies such as Champs Sports.

Illustration 262

Illustration Illustrator Client Art 262

Inkbot Design

NOVEMBER 14, 2023

10 Offline Marketing Strategies That Get Results Nowadays, it's easy to assume that all marketing efforts should be focused online. With consumers constantly connected to the internet through their smartphones and computers, digital marketing offers some significant advantages.

Marketing 70

Marketing Marketing Advertising Advertising 70

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers. What is Brand Positioning, and Why is it Important?

Brand 87

Brand Branding Marketing Marketing 87

Inkbot Design

MARCH 24, 2024

Get that visual symbol right from the start, and you have a powerful asset working tirelessly to reinforce your marketing efforts. Why a Well-Designed Logo is Marketing Gold It Creates Instant Brand Recognition A logo is meant to be that iconic symbol representing your brand that gets burned into people's minds.

Brand 94

Brand Branding Arts and Crafts Marketing 94

Inkbot Design

MARCH 24, 2023

In the following sections, we will delve into some of the most exciting and rewarding career options for the creatively inclined, shining a light on established fields such as advertising and marketing and examining the emerging and rapidly evolving areas of digital media and video game design.

Entertainment 45

Entertainment Arts and Crafts Advertising Advertising 45

Inkbot Design

JANUARY 13, 2024

Some key things that set digital branding apart include: Reaching Digital Audiences Digital branding focuses on reaching target audiences through digital touchpoints like websites, social media, mobile apps, online ads, email marketing, and more. Greater visibility gives brands access to larger markets.

Digital 80

Digital Brand Branding Media 80

Inkbot Design

APRIL 28, 2024

How to Use Influencer Marketing to Boost Your Brand You already know a thing or two about influencer marketing. It is now among the trendiest strategies in the field of digital marketing. We will get there in a moment, but first… Why Should You Be Interested in Influencer Marketing? With influencer marketing, though?

Marketing 76

Marketing Marketing Brand Branding 76

Inkbot Design

OCTOBER 16, 2023

Brand Promotion: Strategies, Techniques, and Success Stories Brand promotion is an important marketing tactic to increase product recognition, consumer loyalty, competitiveness, revenue, and overall company worth. The core purpose of brand promotion is to reach out to customers through print advertising, radio advertisements or presentations.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

APRIL 6, 2024

5 Business Ads That Worked: Inside the Genius Marketing Campaigns Thousands upon thousands of ads are thrown our way every day. Everywhere we look, advertisements are in our faces! This article will take you behind the scenes to see some of the most brilliant business ads and marketing campaigns ever created.

Marketing 75

Marketing Marketing Advertising Advertising 75