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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

Client 488
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Three common mistakes designers make when creating websites for clients

Creative Boom

We spoke with Matt Konarzewski of Vision Marketing to outline three of the biggest howlers. A well-designed site can help clients grow, attract more visitors and even turn them into happy customers. Get the design wrong, though, and it can spell real trouble for your clients. A website is the beating heart of any business.

Client 536
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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

If you're freelance, you need to sell yourself to clients. But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Start simple There's so much to consider when it comes to marketing you often won't know where to begin. Do high-end clients care about your Instagram?

Marketing 430
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Instagram is dead to us. so what's next for creatives?

Creative Boom

In today's sluggish economy, finding new clients and maintaining a steady workflow is more challenging than ever for graphic designers, illustrators, artists and other creatives. Refine your niche In a crowded market, specificity can be your best friend. Recently, I've been taking a 'slow' approach to marketing," she says. "In

Client 529
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Noah Mooney's bubbly branding for B Street Flea market is an inviting treat

Creative Boom

-based designer about how he created a cohesive visual identity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. At the same time, the more niche and specialist markets will attract certain people to travel long distances to visit.

Marketing 425
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How to Hold a Virtual Event to Attract New Clients During COVID-19

Just Creative

As the COVID-19 pandemic has taken hold across the world, events are on hold and many people are working remotely. With no end to the pandemic currently in sight, business owners and marketers cannot afford to sit back and wait for it to go away. Virtual events have taken off like never before in the last few months.

Client 282
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. Then, you have to market your newsletter on your website. We explore some options.

Freelance 525