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Australian health and performance brand merges ancient codes of strength with futuristic visions

Creative Boom

At its heart, Compound is a preventative healthcare and performance brand. Its offering comprises a mix of clinical diagnostics, diet planning, fitness programming, measurement and accountability, and its goal is to help clients meet their health and fitness goals.

Coding 327
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Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Founded in 2011 and based in Singapore, it's Southeast Asia's first certified B Corporation and is committed to bettering our planet through providing holistic vocational programs to educate and empower marginalised communities.

Brand 531
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A lesson in branding by SomeOne with its work for the National Youth Orchestra

Designer Daily

Currently, there are 160 teenagers in the orchestra and many more in the NYO Open program. One of the self-confessed goals was to avoid clichés of branding aimed at youth audiences, which was achieved with success. The branding works particularly well when repeated or animated, as it give a very musical vibe with the rhythm it creates.

Brand 324
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Noah Mooney's bubbly branding for B Street Flea market is an inviting treat

Creative Boom

Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. It's honestly not the most prestigious program," he says, "but I'm thankful for growing up in a city that appreciates the arts. We speak to the Washington, D.C.-based Today, that's all changed.

Marketing 501
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SMAKK crafts quirky branding for Vikre, an organic Minnesota distillery

Creative Boom

If your eccentric grandma was a hip spirits brand, she might look a little like this. And here's a fun example from US craft distillery brand Vikre. To build Vikre's brand, website and packaging, SMAKK used hints of surrealism to build a world that reflects its vibrant Duluth community and Nordic heritage.

Brand 404
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Ed Little of Regular Practice on what the next wave of branding design will look like

Creative Boom

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Brand 443
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Brand Consistency: The Cornerstone of Memorable Brands

Inkbot Design

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 95