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Fellow Studio crafts brand identity and immersive narrative for Holiday Best

Creative Boom

Despite the competition in the travel industry, many of the big players are seen as unreliable and untrustworthy. That leaves a gap in the market that the new company Holiday Best aims to fill. London agency Fellow Studio explain how they collaborated on developing this new brand.

Brand 377
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 70
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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

We caught up with him to hear how he made his own opportunities, got crowned a pop star art director, and hacked the industry by creating an agency that does everything differently. Time travel branding The first chapter of this trilogy was the XENIA project. Fictitious but brilliant."

Travel 356
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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul. The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets. But what were the challenges the creative team faced in evolving the identity?

Agency 394
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10 best artist and illustration agents in New York City

Creative Boom

But how on Earth do you find a market for your work? B&A Reps B&A Reps is a global management agency representing forward-thinking and award-winning creatives, including photographers, illustrators, animators, design studios, CGI artists, mural artists, hair and makeup artists, and stylists.

Artist 472
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Wanderlust Approved: Top 10 Travel Logos You’ll Want to Follow

Inkbot Design

Wanderlust Approved: Top 10 Travel Logos You'll Want to Follow For those bitten by the travel bug, the mere thought of faraway destinations can make our hearts beat faster. Whether it's the anticipation of new experiences or the prospect of getting away from it all, travel uniquely fills us with excitement and wonder.

Travel 84