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Fellow Studio crafts brand identity and immersive narrative for Holiday Best

Creative Boom

Despite the competition in the travel industry, many of the big players are seen as unreliable and untrustworthy. That leaves a gap in the market that the new company Holiday Best aims to fill. London agency Fellow Studio explain how they collaborated on developing this new brand.

Brand 373
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The Secrets of a Content Marketing Agency

Inkbot Design

The Secrets of a Content Marketing Agency Welcome, my fellow travellers, to the enchanting world of content marketing agencies! As we embark on this journey, we must recognise that content marketing has become indispensable to any flourishing digital marketing campaign.

Agency 105
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 72
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DesignStudio's rebrand for Trivago makes the comparison site more distinct from its rivals

Creative Boom

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. But providing a good service will never be enough to survive a brutally competitive market. Today, Trivago is announcing its new brand evolution, which aims to improve its distinctiveness and adoption in the market.

Travel 425
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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

We caught up with him to hear how he made his own opportunities, got crowned a pop star art director, and hacked the industry by creating an agency that does everything differently. Time travel branding The first chapter of this trilogy was the XENIA project. Fictitious but brilliant."

Travel 352
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The Essential Guide to Hospitality Marketing

Inkbot Design

The Essential Guide to Hospitality Marketing You're in the hospitality business, selling experiences, memories, and excellent service. Your marketing efforts need to capture that magic and entice potential guests. Hospitality marketing amplifies your brand story, personality, and unique hospitality experience across multiple channels.

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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

Marketing 148