Campaign for comedy improv chain highlights how to harness FOMO in marketing
Creative Boom
OCTOBER 1, 2023
A new campaign for The Improv comedy club chain by Here Be Dragons has a lesson to teach anyone who works in advertising. So it's strange, really, that creatives don't make more use of FOMO in their advertising campaigns. We all know that FOMO ('Fear of Missing Out') is a powerful psychological motivator.
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