Inkbot Design

FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Video content marketing uses video across various platforms to promote a brand, product, or service.

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Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 82

Marketing Marketing Publication Media 82

Creative Boom

APRIL 21, 2024

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Toan Nguyen Toan Nguyen is a pioneering entrepreneur in the advertising industry.

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Creative Boom

AUGUST 22, 2023

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. It originally grew out of the world's first news agency, created in 1835, and most recently was integrated into media, entertainment, and communications conglomerate Vivendi in 2017.

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Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. The key is to use the medium creatively that adds value, entertains or educates.

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Just Creative

AUGUST 31, 2020

Aside from its natural appeal to brands and marketers, TikTok provides a self-service ad platform, creator marketplace, and other facilities to promote one’s brand. If you’re planning to include the platform in your video marketing strategy, read on to find 5 ways to maximize your brand’s impact. Make the video silly, quirky or funny.

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Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. To capitalise on video marketing, brands need a strategic approach considering their business goals, target audience, content formats, optimisation best practices, and more. than all cable TV networks combined.

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Inkbot Design

DECEMBER 29, 2022

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

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Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

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Inkbot Design

NOVEMBER 30, 2023

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

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Inkbot Design

AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

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Inkbot Design

MAY 17, 2022

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. Small to mid-sized business owners struggle to adapt to shifting consumer behaviour while digital marketers embrace the chance.

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Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? From the basics of affiliate marketing to making money online. You got lucky today.

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Creative Boom

OCTOBER 3, 2023

After completing his training as a graphic designer, he found himself drained and unfulfilled in the world of advertising; it became apparent that he craved more autonomy. "It It was clear to me that I didn't want to be part of the advertisement world, and I realised I wanted more creative freedom and to be my own boss," he shares.

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Inkbot Design

FEBRUARY 23, 2024

Mobile Marketing: Reaching Customers Wherever They Go Mobile devices have become an integral part of our everyday lives. As technology advances, mobile marketing is emerging as a highly effective way for brands to reach target audiences. Mobile marketing aims to reach and engage with customers no matter where they are.

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Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll provide actionable tips to refine your marketing strategy based on the latest market research and real-world examples.

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Just Creative

APRIL 5, 2020

Whether you’re a seasoned business owner or just starting out, an essential way to grow your business is to be consistent with your marketing efforts. Learn how to drive affiliate marketing conversions with content. A good way is to integrate your website with an email marketing tool that automatically stores these contacts.

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Inkbot Design

OCTOBER 25, 2023

The Top 5 Benefits of Blogging for Marketing Blogging has become a potent tool for connection, education, and expression, where information is shared exponentially. It includes journalism, storytelling, marketing, education, and entertainment. Blogging is an excellent approach to build and market your skills.

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Inkbot Design

NOVEMBER 3, 2023

8 Video Marketing Strategies that Reel in an Audience Have you ever gone fishing? Video marketing is a lot like fishing. Just like novice anglers, many businesses struggle with video marketing. Just like novice anglers, many businesses struggle with video marketing. Let's dive in!

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Canny

AUGUST 26, 2021

B2B marketing is difficult, and one of the most important parts of B2B marketing is understanding your audience. The Marketing Brief Template. The Marketing Brief Template. In the world of marketing, you need to understand the difference between targeting individual consumers and businesses. What is B2B Marketing?

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Canny

MARCH 1, 2022

Now you might be thinking ‘what is a marketing TV show?’. The Marketing Brief Template. The Marketing Brief Template. Who knew these marketing TV shows provided more value than just entertainment. Let’s take a look at some of the best marketing TV shows to inspire your next campaign. And we get it.

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Inkbot Design

MARCH 13, 2023

The Impact of Video Marketing on Consumer Behaviour The last few years have seen phenomenal growth in the video marketing space, with marketers increasingly using videos to promote their products and services. Further, video marketing has recently become more action-oriented due to evolving consumer behaviour.

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Design You Trust

JANUARY 1, 2023

In the 1970s and 1980s, arcade games were all the rage, and marketers knew it. These vintage ads, while cheesy by today’s standards, offered a glimpse into the culture of the time and the way that marketers tried to tap into the popularity of arcade games. h/t: flashbak.

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Eye on Design

JULY 7, 2022

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

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Inkbot Design

APRIL 12, 2022

4 Ways To Use Video Marketing For Effective Corporate Branding. Thus, you should provide your market with a whole perspective of who you are as a brand with the help of video marketing. This media can combine the elements of blog and imagery advertising so you can show off the unique identity of your organisation.

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Inkbot Design

DECEMBER 2, 2022

Top 20 Best Marketing Books for Business Growth. The best marketing books on the planet will guide you through growing your business into an industry leader. Marketing books aren't just for marketing gurus and business experts. Marketing books aren't just for marketing gurus and business experts. $17.95.

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Marketing Marketing Internet and Software Development Production 72

Inkbot Design

APRIL 5, 2023

The Internet of Things in Marketing: 7 Ways to Grow a Startup Businesses of any size can benefit from a well-organised marketing plan , regardless of age. Advertising is crucial when starting a business. Create a marketing strategy to accelerate your business's expansion. What is Marketing?

Internet and Software Development 75

Internet and Software Development Marketing Marketing Networking 75

Inkbot Design

DECEMBER 2, 2022

How to use Automated Marketing to Generate Online Leads. Automated marketing may be a good solution for you. With automated marketing, you can set up campaigns that will run on autopilot, making generating leads easy without requiring much manual effort. Read on if you're ready to generate leads with automated marketing!

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Marketing Marketing Media Advertising 59

Inkbot Design

JANUARY 25, 2023

TikTok for Business: How to Market your Brand If your business has yet to try TikTok marketing , 2023 is the right time to make the most out of this social network and use TikTok for business. It is primarily used for entertainment as people share funny, educational, and branded videos on this platform.

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Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Inkbot Design

APRIL 7, 2024

It’s quickly becoming a very powerful tool in our daily lives, whether we’re trying to build up our brand or looking for ways to market our business more effectively. Business Marketing Hacks: Boost Your Brand's Reach Now, let's talk business. Although, who doesn’t love those? That’s where this guide comes in!

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Inkbot Design

MARCH 24, 2023

In the following sections, we will delve into some of the most exciting and rewarding career options for the creatively inclined, shining a light on established fields such as advertising and marketing and examining the emerging and rapidly evolving areas of digital media and video game design.

Entertainment 45

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Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. a particular feature), its price, or its location in the market. In today's fast-paced environment, brands must be willing to step outside the box and experiment with marketing strategies to create differentiation. The 4 Keys to Building a Brand Personality.

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The Branding Journal

JUNE 5, 2023

automotive, entertainment, non-profit) When it usually takes place: Annually (around September) Location: London, UK Entry fee : Depends on the size of the organization URL to participate: Brand Impact Awards Best Brand Awards Best Brand Awards is an international award that recognizes the concept and design of brands from around the globe.

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Creative Boom

MAY 7, 2024

The mashing up of words with 'wagen' might be advertising gold for the brand in the long run. From Brorritos to Barbenheimer, they're true marketing gold. While it's entertaining enough, the real potential of this ad is yet to be seen. In this case, Sarah Cox-Thornley, head of marketing at Volkswagen UK, is optimistic.

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Just Creative

OCTOBER 13, 2020

No matter how excellent your products and services are, your business is never going to grow if you don’t practice the best marketing strategies. Fortunately, there is no shortage of experts willing to help both up-and-coming marketers and business leaders of all kinds. Top 10 Best Digital Marketing Courses Online. Let’s start!

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Noupe

NOVEMBER 6, 2023

Outdoor marketing remains a potent force even in our digital-centric world. Despite the rise of online ads, 85% of consumers remember seeing an outdoor advertisement in the past month, as highlighted by a study from the University of Pennsylvania’s Wharton School. Source What Is Outdoor Marketing?

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