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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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How to Create a Branding Manual for Your Business

Inkbot Design

How to Create a Branding Manual for Your Business A branding manual, known by various names such as a brand style guide or brand identity manual, is an all-encompassing document that outlines the guidelines and specifications for how a brand should be presented to the world. Why Is a Branding Manual Important for Businesses?

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How to Know You Are Hiring the Right Graphic Designer

Inkbot Design

Web/digital designers – have expertise in designing for screens and digital media like websites, mobile apps, banner ads, email newsletters, social media graphics, etc. Portfolio Presentation A designer's portfolio reveals much about their professional standards. This proves hands-on experience in your niche.

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How to Design Websites for a Local Audience

Inkbot Design

Incorporating insider references in your content can help strengthen your local bond. Present your business as an approachable community participant. Local Terminology & References Pepper in phrases and references only longtime locals would recognise. This presents your brand as an invested community insider.

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7 Benefits of Custom Presentation Folders for Your Business

Inkbot Design

7 Benefits of Custom Presentation Folders for Your Business Gone are the days when presentation folders were the talk of the town, and businesses relied solely on them to share their vital business information. However, ignoring the benefits of custom presentation folders is not a wise decision.

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7 tips for social media branding

Canva

While branding covers a large scope, the Business Dictionary defines it as : The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. One way to ensure your social media efforts are on brand is to refer to your brand kit.

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Outdoor Marketing 101: Top Strategies, Tools, and More!

Noupe

Despite the rise of online ads, 85% of consumers remember seeing an outdoor advertisement in the past month, as highlighted by a study from the University of Pennsylvania’s Wharton School. This fact emphasizes the lasting impact of billboards, banners, and other outdoor promotional tools. Source What Is Outdoor Marketing?

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