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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route. We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey." Analogue authenticity And here's something else that grabbed our attention.

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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

That's the thinking behind the world's most-connected digital dollar account, Airtm , which has been given a new prism-based identity courtesy of DesignStudio. Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015.

Digital 342
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Logo and colour palette The new brand is being applied across all physical and digital customer touchpoints.

Brand 409
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Eurostar: A journey of digital and physical brand transformation

Moo

This entailed expanding their network, enhancing connections, and attracting 30 million passengers by 2030. Through extensive market research, it was evident that Eurostar had greater recognition among international audiences. It functions as a standalone graphic device, appearing across trains, stations, and digital platforms.

Digital 98
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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? between 2020 and 2030.

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Video Marketing Skyrocketing to Success

Design Beep

The post-COVID-19 digital marketing efforts of many industries, including retail, healthcare, construction, banking, telecom, financial services, and many others, are boosting figures across the board for marketing experts, with video leading the charge up. Digital content creation market heading towards value of $38.2

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UI and UX Design: Creating Intuitive Digital Experiences

Inkbot Design

UI and UX Design: Creating Intuitive Digital Experiences User interface (UI) and user experience (UX) design focus on crafting intuitive and pleasing digital experiences. UI/UX has become critical in product development and customer satisfaction as more businesses go digital.

Digital 88