Wolff Olins creates a renewed, defiantly optimistic brand identity for LG
Creative Boom
SEPTEMBER 4, 2023
Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.
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