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How the Tokyo 2020 Olympics was designed

Design Week

The Olympics is a major television event – the 2016 Rio Olympics drew in 3.6 The teams worked with Japanese artist and designer Fantasista Utamaro on the television spot, mixing animation and illustration to bring a world of arcade games, a sports fanatic’s bedroom and a J-Pop (Japanese pop) music video to life.

Sports 101
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Cultural appropriation: can designers ever responsibly “borrow” from other cultures?

Design Week

” Struggling to articulate how the loss of this hand-crafted sign actually felt, Oberoi launched the platform to record other instances of India graphic design that remained. “And what’s happening now is that people are starting to sit in the little boxes that people outside of India have created for us.”