How the Tokyo 2020 Olympics was designed
Design Week
JULY 19, 2021
The Olympics is a major television event – the 2016 Rio Olympics drew in 3.6 The teams worked with Japanese artist and designer Fantasista Utamaro on the television spot, mixing animation and illustration to bring a world of arcade games, a sports fanatic’s bedroom and a J-Pop (Japanese pop) music video to life.
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