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Reasons for Rebranding: Unlocking the Power of Change

Inkbot Design

It goes beyond simply changing a name or logo – it involves transforming how an organisation or product is perceived. A successful rebrand typically translates into increased sales, higher prices, access to larger markets and less rivalry. For example, a software development firm branches out into hardware products. Consistency.

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The 6 Best Books on Branding & Identity Design

Inkbot Design

Trust me; whether you're an aspiring entrepreneur, a seasoned marketer, or someone with a keen eye for design, these books will become your new best friends. Let me hit you with a mind-blowing statistic: did you know that 59% of consumers around the globe prefer to buy products from familiar brands? ” Great question!

Brand 86
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This is why I don’t call myself a service designer any more

UX Collective

When I looked up the available MSC programs, I was immediately drawn to Product Service System Design. I believe the creators of the program were not aware of the magnitude of their creation, and they had a brilliant sense of tapping into what would become the next demand on the design market. I loved the idea!

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The Epic Rivalry: The Story of Adidas and Puma

Inkbot Design

Their competition pushed Adidas and Puma to innovate and develop new marketing strategies to stay ahead. The constant competition between the two brands pushed them to deliver cutting-edge products and stay at the forefront of the sports apparel industry. The rivalry between the Dassler brothers profoundly impacted the sports industry.

Sports 92
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11 Graphic Design Tips to Create Images Like a Pro On Instagram

Graphic Design Junction

It is always beneficial to reflect back on the past in order to gain a better understanding of the present. Facebook was established in the year 2006, and it didn’t take long before individuals began utilizing the site for the purpose of advertising and marketing products and services.

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10 Landmark Projects Shaping Architecture in 2024

Azure Magazine

Here at Azure, the annual tradition entails taking stock of the last 12 months of design, including public spaces , interiors , products , as well as residential and commercial architecture. Dark and dramatic, the building’s facade was designed to capture as much sunlight as possible, angling solar panels to maximize production.

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Becoming type-sensitive with the psychology of fonts

UX Collective

Another caveat to keep in mind is that material presented in more difficult-to-read fonts is enjoyed less. Based on a 2018 study , handwritten fonts increase consumers’ attachment to products as they create a sense of human presence. Products are also chosen more often when the brand name appears in an “appropriate” typeface.

Fonts 94