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10 Marketing Hacks To Increase Brand Awareness

Inkbot Design

10 Marketing Hacks To Increase Brand Awareness Brand awareness is different from being known. These ten marketing hacks do not aim at getting someone’s attention by fooling them into thinking they should pay attention. They are the best marketers of a business. The main principle of guerrilla marketing is astonishment.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). This is something that many marketers know but need to articulate, and it's often difficult to put into words. −$10.60. $14.39. Buy on Amazon. $24.99.

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10 Disruptive Companies Shaping the Future

Inkbot Design

Disruptive companies introduce innovations that creatively destroy and transform existing markets. As business theory pioneer Clayton Christensen first explained in his seminal work “ The Innovator's Dilemma ,” disruption is altogether redefining markets by solving problems in new ways. Have you ever used an iPhone?

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A New Photo Book Spotlights What Remains of American Movie Theaters

Colossal

since 2005 capturing the torn vinyl seating, chipped paint, and sometimes wildly transformed architecture of more than 200 shuttered venues. Published by Prestel, the photos are a visual memorial to a once-thriving industry and part of a broader effort to save what remains. Yves Marchand and Romain Meffre have been traveling the U.S.

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Breaking the Mould: A Guide to Growing a Brand

Inkbot Design

As it turns out, market research shows that consumers prefer to purchase products from brands they’re familiar with or know. It’s time to develop a brand strategy that promotes your USP and takes the market by storm. It ensures consistency in messaging and design across all marketing channels. Why is it necessary?

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The 6 Best Books on Branding & Identity Design

Inkbot Design

Trust me; whether you're an aspiring entrepreneur, a seasoned marketer, or someone with a keen eye for design, these books will become your new best friends. It requires a deep understanding of human psychology, market trends and creating a lasting impression. Well, get ready, because I've got something special for you today.

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This is why I don’t call myself a service designer any more

UX Collective

I was so excited when I first heard — in 2005, I believe — that there is such a thing that offers a look at design from a system point of view in the form of university studies. Courses like these work as a wonderful form of marketing and extra income source as well as a way of HR tool for recruits.