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This is why I don’t call myself a service designer any more

UX Collective

I was so excited when I first heard — in 2005, I believe — that there is such a thing that offers a look at design from a system point of view in the form of university studies. Courses like these work as a wonderful form of marketing and extra income source as well as a way of HR tool for recruits.

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City branding: When the city becomes a product to be sold

UX Collective

An intentional brand, on the other hand, is the result of a conscious and formal process that creates a clear perception in the stakeholders (Keller, 2005). In a meaning that is close to economy and marketing, a city is a series of productive activities developed by local people working to create value within their territory.

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Solo travelling to the Peak District

Marloes De Vries

I was honoured to write an article about my last visit for Flow Magazine. They published a special about travelling and alongside my story, I also made some drawings. Macclesfield: Treacle Market. A market in the heart of the town with amazing products made by locals. Did you enjoy this article? Back to Glossop.

Travel 71
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10 Branding Tactics Every Marketer Should Master

Inkbot Design

10 Branding Tactics Every Marketer Should Master. We’re here to talk to you about some branding tactics that marketers can take advantage of. It’s the foundation upon which all future marketing and branding tactics are built. English (Publication Language) HarperCollins Leadership (Publisher). $15.10.

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Price testing: a guide to inject your design perspective into the conversation

UX Collective

This article outlines a path to ‘better’ Design-led price testing in a field which has been dominated by Economists and Market Researchers. Growth / Market Research / Design) Back to basics: Different approaches to testing price There is a range of research methods when it comes to testing price. Breidert, M. Hahsler, T.

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Don Norman and the Emotional Side of Design

Inkbot Design

This article will explore what emotional design means, why it matters, fundamental principles, and how it applies today. Author) English (Publication Language) 272 Pages – 05/11/2005 (Publication Date) – Basic Books (Publisher) −$6.10 $11.89 Buy on Amazon Why Does Emotional Design Matter?

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How to Build Loyalty Through Your Brand Image

Inkbot Design

In this article, we'll explore how you can leverage your brand image to boost loyalty. Some key components that shape brand image include: Messaging: The marketing language, taglines, and positioning used to describe the brand. Cause marketing – Partner with charities and take stands on social/political issues.

Brand 74