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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

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Positive stories from freelance creatives to boost your mood in a recession

Creative Boom

And here's one that almost every freelancer can anticipate in their future: that serendipitous moment of seeing your designs on products, posters, or publications in a public space. Even when markets stumble, you can continue thriving as long as you stay adaptable and true to your passion. The takeaway?

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12 of the best online clothing stores that sell unique pieces by leading artists and designers

Creative Boom

Our products are made to last and to be loved for many years. Independent and based in London since 2001, Lazy Oaf is a design-led lifestyle brand with a history of doing things its own way. Our clothing is affordable for the quality, the sustainable fabrics and fair wages paid, but it is not cheap or disposable. Lucy & Yak.

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How to Make a Brand Image?

Graphic Design Junction

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). Identifying your Target Market & Brand Positioning. How do you stand out from the competitors offering the same product or service?

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

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How the first version of Mailchimp was designed

UX Collective

During my time on the product design team at Mailchimp in 2018, one of my most memorable conversations was with CEO & Co-founder Ben Chestnut. During our conversation, he outlined his principles for designing the first version of Mailchimp in 2001. Ben comes from a design background having studied industrial design.

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Moodboard Series: Space Age Design

Creative Market

A vast number of products that were created for use in space eventually made their way into our everyday lives with things such as GPS systems, LED lighting, memory foam, and even laptop computers all having their origins in the space race. Space Age Collection on Creative Market. First up, we have… Retro Space.

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