The emergence of B2B SaaS super apps
Seven unified APIs to look out for.
Published in
8 min readJun 15, 2022
In B2B Software, the rise of Super Apps is an emerging trend that you should be aware of as a builder, investor, or startup enthusiast. Let’s understand more about the history behind Super Apps. The term “Super App” was popularized in 2018 by Connie Chan, a General Partner at Andreessen Horowitz and a former product leader.
