Threads’ downfall, HTML to Figma, Customer Experience 3.0, effective communication

Weekly curated resources for designers — thinkers and makers.

Fabricio Teixeira
UX Collective
Published in
3 min readFeb 19, 2024

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“When Threads launched, growth experts loved their onboarding strategy. “Wow, a one-click sign up!” many said. With one click, your profile is created. With another one, it is launched, already pre-populated.

That’s the starting point of most growth playbooks: less friction means higher conversions. I consider myself a business-minded designer, and I’m guilty of that too.

But it comes with a cost.”

The UX of Threads’ downfall
By Daniel de Mello

Editor picks

The UX Collective is an independent design publication that elevates unheard design voices and helps designers think more critically about their work.

Make me think

  • All art is a copy of something
    “Sometimes an artist will see a beautiful landscape and try to express that beauty with paint on canvas or by taking a photograph. It’s a copy, in a way, that becomes something else because it goes through the mind, heart, and hands of the artist.”
  • You don’t need to document everything
    “People document everything now. Every mundane moment of their lives. As well as profoundly personal moments, from health scares to mental breakdowns to their first time seeing a baby after it’s born.”
  • Names are complex
    “I came across an interesting problem I had to solve at work when we were building a reusable avatar component for our design system. Avatars are in frequent use on many websites including social media, content management systems, and any software that has the concept of a user or user profile.”

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