Product Managers: build, buy, or partner? Do you really have a choice?
Published in
7 min readJun 28, 2021
A product manager discovers a new market problem and believes it represents a great opportunity. After completing some initial discovery he/she creates an initial product vision statement. As the 280 Group describes, “The Product Vision Statement is a description of the essence of your product: what are the problems it is solving, for whom, and why now is the right time…
