The 10 principles of product discovery

Martin Spinnangr
UX Collective
Published in
6 min readNov 26, 2022

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Image showing a list view of the ten principles of product discovery covered in this article.
The 10 principles of product discovery. Download as a PDF with clickable links here.

1: Get the f*uck out of the building

Most product discoveries start with an idea. Ideally, it’s an idea about a problem worth solving, but often it begins with a solution in mind. Regardless, the idea consists of a bunch of guesses. To some extent, there might be a total absence of facts.

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Product Director and product nerd with 10+ years in product development 🤓