Graphic Arts Today

QuiteLike Branding: How Universal Favourite Cooked Up a Deliciously Rewarding Identity

We And The Color

MAY 27, 2025

For the QuiteLike branding, the wordmark uses the serif typeface ABC Marist. The choice of ABC Marist hints at a slower, more thoughtful approach. This wasn’t an accidental choice. This particular typeface brings an immediate sense of warmth and considered character to the brand. QuiteLike wanted to signal something different.

Branding

Branding Brand Photography Illustrator

Big Cartel’s big rebrand by How&How throws caution to the wind

Its Nice That

JUNE 10, 2025

Alongside Dinamo’s ABC Marist as the secondary supporting typeface, the typographic approach across the brand is led by Extraset’s ED Replan – an idiosyncratic variable sans serif utilised as the primary font and its logotype. “We The team practiced restraint in the context of playful, tactile texture and type.

Graphic Design

Graphic Design Arts and Crafts Media Advertising

Quarters

Typewolf

MARCH 31, 2025

Fonts: Droulers , Corfe , Marist , Monument Grotesk

Fonts

QuiteLike Branding: How Universal Favourite Cooked Up a Deliciously Rewarding Identity

Big Cartel’s big rebrand by How&How throws caution to the wind

Quarters

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