Universal Favourite celebrates the joyful mess of baking in a new identity for Colour Mill
Creative Boom
MAY 29, 2023
Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry. Inspired by piped icing textures, Colour Milled makes any application immediately recognisable to the brand. As for packaging, the #shelfie was a key consideration to help reach an audience of cake content creators.
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