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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following. It became the perfect match.

Marketing 518
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50 fonts that will be popular with designers in 2025

Creative Boom

Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. With all these fabulous fonts in the ether, though, it's easy to miss out on a lot of the good stuff. Alebrijes by Shivani Parasnis using Obviously by Oh No Type Co.,

Fonts 540
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. Can Marketing Save the Planet?

Brand 433
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Graphic designers share their top tips for choosing the right fonts

Creative Boom

The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. Understand the brand personality Before diving into font selection, it's essential to have a clear understanding of the brand's personality and values.

Fonts 468
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Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

Some of it good. Most of it not so good. In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter. As designers, we have the chance to bring beauty into the world. The world is upside down.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

And they turned to local creative website agency People People to define and create a memorable brand and visual identity. In researching for the project, the team did a deep dive into the archives of retro athletic club branding, from tennis to golf to polo, and found it a treasure trove of inspiration. It's pickleball, after all."

Brand 448
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 448