Ruby, known for its hibiscus functional beverages, recently partnered with Brooklyn-based music and hospitality space Public Records. The collaboration includes a limited-edition release of a non-alcoholic be beverage, with packaging splashed in artwork designed by Shane Davis, Co-founder and Creative Director of Public Records. The hand-drawn illustrations take the consumer into the innovative worlds of both brands while still maintaining a striking perspective. The result is edgy, insightful, and enlightened by the cultural art of New York, the place both brands call home.
Ruby, the hibiscus beverage brand that delivers real function through big flavor and big fun, partners with Public Records, a multi-faceted music and hospitality space in Gowanus, Brooklyn. Together they are releasing a limited-edition hibiscus-forward, non-alcoholic play on sparkling Lambrusco called Grapes of Knowledge, complete with custom artwork by Shane Davis, Co-founder and Creative Director of Public Records. Inspired by Lambrusco, the lightly sparkling, fruity, and juicy red wine, Grapes of Knowledge is made with real organic ingredients including: organic Concord grape juice, bubbles, and of course, Rubyâs star ingredient, hibiscus. The teams collaborated to enhance Rubyâs existing Concord Grape flavor by adding more grape juice and hibiscus to replicate the fruit-forward flavor and wonderful tartness of a sparkling Lambrusco without the alcohol. As evidenced by its design and name, Grapes of Knowledge speaks to the idea that staying healthy ââ by means of functional hibiscus and no alcohol ââ leads to greater mindfulness and enjoyment.
