A New Way to Discover Typography
Fonts by Hoefler&Co.
MAY 13, 2014
Something new from the designers at H&Co. A font’s shapes might be designed, but its personality is discovered. It’s only in its natural habitat, surrounded by other typefaces, that a font truly develops a unique voice. For the designers at Hoefler&Co, designing with a font — even while it’s still being drawn — is a vital part of the creative process: seeing how a font performs, especially in the company of other typefaces, helps us better understand its cha
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