The Content Dilemma – Executing and Scaling Your Campaigns
DesignM.ag
APRIL 14, 2016
The concept of Content Personalization is to show a customized message to the right person with the hypothesis that this will lead to higher revenue/engagement/[Insert KPI here]. The idea is solid and has been proven out at small scale but very few, if any, organizations are successfully executing. As marketers, we’ve bought the DMPs, […].
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