Nicely Done: Purcell Heli-Skiing
Fonts by Hoefler&Co.
MARCH 20, 2015
With the imminent return of snowstorms to New York, we can't help but mention a wintry website that uses typography to great effect: Purcell Heli-Skiing , who have spent forty years choppering more than 50,000 adventurous skiers and snowboarders to the Purcell Mountains of British Columbia. The website, designed by Ontario-based They , plays with the scale of its typography in a thoughtful and deliberate way.
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