Take a look at this unique brand identity created by studiowmw for Ginger Muse.

Studiowmw is a Hong Kong-based multidisciplinary graphic design studio specializing in branding, print, products, packaging, exhibitions, and websites. The studio was commissioned to work on a brand identity for Ginger Muse.

Ginger Muse connects local musicians from different genres and disciplines. Studiowmw developed a unique brand identity system with a dynamic response for different occupations to reflect the different musicians and music directions. The bold style captures the city vibe and brings it to the international spotlight.

Below you can see a few images. For more, please visit studiowmw’s website or follow them on Behance. Full credits can be found at the end of the article.

Ginger Muse branding by studiowmw
Ginger Muse branding by studiowmw

All images © by studiowmw.

Creative & Art Direction: Sunny wong@studiowmw & Kylie lee@studiowmw
Design: Kylie lee@studiowmw
Photography & Art Direction: leungmo