Featured image for Student Week: Vegan Brand Uptoyou! Finds Inspiration From Surf Culture

Student Week: Vegan Brand Uptoyou! Finds Inspiration From Surf Culture

by Chloe Gordon on 08/29/2022 | 2 Minute Read

Created for their final project in the LaBasad Challenging Branding Master's Degree, Christian Ladarre, Miriam Ortega, and Cristina Iturriaga designed the vegan food line Uptoyou! The food's packaging is down to earth featuring natural colors and a casual, relaxed typeface inspired by the surfer culture. The idea behind the uncomplicated packaging system was for the brand to be approachable to all audiences, specifically to those choosing their eating habits for the environment. The result is a highly accessible packaging and branding system.  


Editorial photograph

Uptoyou! is a brand of vegan products created for those imperfect fighters who seek to approach the veggie world experience without giving up the consumption of animal products. Therefore, this brand should be attractive to all audiences, especially those who are looking for a real change in our commitment to the environment. In this way, a close and pleasant packaging was designed, with bold colors and an aesthetic close to the surfer world, reflecting a relaxed, green and flexible lifestyle, that shows the product and also connects its name with the brand itself. (Uptoyou! is our final project in the LaBasad Challenging Branding master's degree)

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph