“New Items !” sign, Trader Joe’s Rockridge, Oakland
Fonts in Use
SEPTEMBER 3, 2017
Contributed by Stephen Coles Photo: Stephen Coles. License: CC BY-NC-SA. The Trader Joe’s in Rockridge, Oakland, CA. All the signs and price cards in this photo are painted or written by hand, but one is not like the others. Grocery store chain Trader Joe's is known for its colorful, cheeky shopping experience, with handmade signs and chalkboards often featuring amusing puns and local flavor.
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